customers Archives - Page 4 of 6 - AutoSuccessOnline
LotMonkey Expands Strategic In-Dealership Merchandising System into Four New Markets

For Philadelphia, Louisville, Long Island and Northern New Jersey auto dealers, creating on-the-lot merchandising materials is now a breeze.

Keep Those Customers Coming Back

Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.

Podcast: Promoting Your Service Department

Jim Roche joins us to discuss how to promote your dealership’s service department and keep customers coming back.

What is Your Signature?

You should leave an indelible mark on the souls of your customers. You should leave a mark so profound that while, yes, others can sign their name, no one can leave their signature like you.

Zurich Adds Service Advisor Training to its Offering for Auto Dealers

Zurich introduces comprehensive service sales training led by Steve Shaw; Full-day seminars across the U.S. to begin in July.

Will Facebook’s Data Breach Affect Dealerships’ Digital Marketing Strategies?

If the news reports surrounding the Facebook data breach have not yet entered your living room, then it’s time to discuss a very real problem.

Subscription Isn’t Just for Selling Cars

Subscription marketing has been around for a long time; now it is even in the auto industry. Every week you see something about subscription marketing in another periodical.

Binging on Google Adwords is an Unhealthy Diet: Add Some SEO

The most common marketing decision (blunder) that auto dealers make in an attempt to accelerate sales is to blindly increase their Google AdWords investments. While AdWords is a critical part of a competent online marketing strategy, dealers are overspending.

Employee Retention Impacts Owner Retention

Something exciting is about to happen to your employee retention, which will result in ongoing owner retention.

Marchex Automotive Study Reveals the Cost of Saying ‘No’ to Customers Over the Phone

If a store representative said a part was “out of stock” or that a store location had “no appointments,” customers typically reacted negatively.

Four Strategies to Obtain More Business from Service Customers

These processes have been around forever and your service staff should know how to do them, which is why it can be extremely challenging to make any changes.

How to Turn Record Sales Into Record Profits

Start building your plan now. Get committed to your plan. Hold your people accountable for following your plan. Get ready for change but, most importantly, remember, you are not running a democracy!