customers Archives - Page 5 of 6 - AutoSuccessOnline
Make Your Out-Of-State Customer Count

Your dealership’s customers are no longer just your neighbors. While many of your customers come from across the street or across town, many dealerships also have customers from across the country.

Podcast: Advanced Technology and Your Dealership’s Phones

Michael Markette of CallRevu speaks with us about advanced technology for your dealership’s phone system.

Three Rules for Maximizing Your Service Marketing ROI

Many dealers will sign up for a marketing product or service campaign with the intention of bringing more customers into their service department in order to increase their customer pay business, improve owner retention, raise CSI and, of course, build net profits.

F&I Solutions Section: Play the Long Game With Your CRM

Look at your own CRM. You need it optimized for the long game. Do you have the right people following up to get the co-signer on a loan? Is someone locating a vehicle you don’t have on the lot?

Podcast: Connecting with Your Customers

Bill Wittenmyer of ELEAD1ONE returns to discuss increasing the connection between your dealership and your customers.

Bill Wittenmyer podcast
How the Experience Economy Will Drastically Change the Automotive Industry in 2018

More than anything, people crave experiences. Consumers are spending more on traveling, dining out and going to the theater — and less on material goods. Their desire for unique, authentic experiences has fueled the rapid growth of companies like Airbnb. In the restaurant industry, pop-up restaurants, food trucks and experiential dining venues continue to increase in popularity.

The ROI of a Proactive Dealership Culture

There’s a hard dealership truth those of us in this business confront every day: Staff turnover is incredibly high. According to Cox Automotive’s Dealership Staffing Study, the average annual turnover at a dealership is 40 percent, with an astounding 67 percent turnover rate for salespeople. Most dealers know turnover affects their business, but many dealers think there’s nothing they can do about it.

How to Connect With More Customers

Car sales are not about standing around, waiting for ups. It’s about being proactive, not just with new leads coming in but also with the customers sitting in your CRM. If you’re not data mining, you’re wasting an amazing opportunity.

Understanding Rewards

A solid rewards program is not trying to trick the customer into doing business but thank them for their business in a meaningful way.

Are Your Customers Feeling the Love?

Whether you think Valentine’s Day is the most romantic holiday of the year or an elaborate scheme by greeting card companies, it is upon us. We spend this time of year showing our loved ones we care, but is your dealership doing the same for your customers?

Podcast: Building a Dealership for the Future

Chris Lee, general manager of McCarthy Chevrolet, speaks with us on how to build a dealership to take on the future. mccarthychevyls.com

Ditch the Purple Gorilla: Create a Dealership for Today’s Customer

Is your dealership set up to be proactive and make the most of that 21 percent of customers’ time? Or are you stuck in old processes built for old customer shopping patterns?