Study: Digital Solutions in Fixed Ops Lead to Higher Service Profitability, Efficiencies

Study: Digital Solutions in Fixed Ops Lead to Higher Service Profitability, Efficiencies

Cox Automotive surveyed more than 500 dealerships at various stages of implementing future-forward strategies designed to help them overcome future challenges.

Forward-thinking dealers, a resilient group of automotive dealers, have implemented the advanced tactics needed to deliver a personalized ownership experience and run a top-notch customer-focused service department. These dealers have seen an average of 28% higher service profit change in the past 12 months and were 42% more efficient according to a recent study by Cox Automotive, The Forward-Thinking Dealership Study.

Cox Automotive surveyed more than 500 dealerships at various stages of implementing future-forward strategies designed to help them overcome future challenges. 158 dealerships responded specifically to how digitization has impacted their service operation. The study uncovered that most dealers aren’t as advanced in their digital capabilities for their fixed operations as they are in other aspects of their business. Those achieving success with high-performing service departments share the following traits: transparency, optimization and integration.

“As the automotive retail experience has evolved, so has the service department experience. Today, and for the foreseeable future, it’s all about personalization,” said Skyler Chadwick, director of product consulting at Cox Automotive. “Only half of service departments have implemented the advanced tactics needed to deliver a personalized ownership experience, but dealerships that do this – and are willing to innovate and invest – stand to win big and stay ahead of their competitors.”

Four Fixed Operations Takeaways from the Forward-Thinking Dealership Study:

1.  Forward-thinking dealers are more profitable and more efficient

a.  Forward-thinking service departments saw an average of 28% higher service profit change in the last 12 months and 42% were more efficient (as measured by the number of Repair Orders per technician).
b.  53% of the study respondents were classified as static dealers; 47% were considered forward-thinking.

2.  Success is found in transparency

a.  Integrating pricing estimates into the online service scheduling experience set better expectations with customers.
b.  Incorporating technology, such as FaceTime or video chat, into the service experience adds a level of trust and convenience that car owners seek.

3.  Flexibility and control are the name of the customer service game

a.  Forward-thinking dealerships are implementing communication options that give customers flexibility. Scheduling appointments via text and online chat, online or mobile payment options, and interactive recall notifications give customers the opportunity to schedule their repair directly from an email or text.
b.  Dealerships anticipate future investments and innovation to make appointment scheduling, check-in and rideshare booking even more flexible. 

4.  The technician experience has evolved

a.  Automation and integration are critical to keeping the service department operating efficiently and streamline capacity management.
b.  Forward-thinking dealerships are leveraging electronic dispatch programs to automatically assign work to technicians and are issuing marketing alerts that notify customers when service slots open.

To learn more, download The Forward-Thinking Dealership eBook at https://www.coxautoinc.com/forward/ and the 3 Profit Opportunities for Today’s Fixed Ops eBook at https://xtime.com/profitguide/.

Study Background and Methodology

The Forward-Thinking Dealership Study measures where dealers are investing in technology and processes, key KPIs they are tracking and the impact these investments are having on dealerships today and the next three to five years. The study is based on a survey of more than 500 franchise dealers and was conducted from July 21, 2022 to August 18, 2022.

You May Also Like

Call for 2024 Women at the Wheel Nominations

The fourth-annual AutoSuccess Women at the Wheel program highlights today’s top female automotive professionals.

AutoSuccess and Babcox Media are looking for female trailblazers in the automotive industry for our fourth-annual Women at the Wheel program.

We're seeking individuals ranging from executive roles to service department managers and dealership owners who stand out in the automotive industry through their innovative approaches, business savvy or exemplary leadership — women who ignite change and inspiration.

DAS Technology Unveils New SaaS CDXP Innovations

The new capabilities improve the conversion rate of sales performance through AI-enabled lead response and prospect nurturing communications with a multi-communication channel offering, including SMS-enhanced capabilities.

Dealer World, Dealer Funnel Tap Urban Science’s Industry Sales Data

Dealer World and Dealer Funnel will integrate this data into their platforms, enabling dealerships to make more efficient and precise marketing decisions.

Jennifer Somers Joins Dealer Services Network

DSN welcomes a new director of technology with over two decades of automotive software expertise.

Dealerware, Axle Collaborate on Integrated Insurance Verification

The integration not only simplifies insurance verification but also contributes to operational efficiency and risk reduction.

Other Posts

Credit Unions Show Optimism for 2024 Auto Finance Market

The “Future of Auto Finance” snapshot survey of credit union professionals, reports that credit union worries about liquidity, however, will continue into 2024.

Krause Auto Group Acquires 3 Florida Dealerships

The dealerships have been renamed and bring the total number of dealerships under Krause Auto Group to 23.

Cox Automotive Charges Forward with New EV Battery Solutions Facility in Georgia

Cox Automotive supports practices that enable the extension of EV battery first lives and end-of-life reuse and recovery treatments.

Cox Automotive charges forward with new EV Battery Solutions facility in Georgia.
FrogData Unveils AI-Connected Dealership Platform

The core of this innovation lies in FrogData’s unique data repository and the deployment of FrogAI, a series of AI models dedicated to solving distinct business problems within the automotive retail sector.