SpinCar F&I Advantage: Fully Integrated F&I Merchandising Product

SpinCar Unveils Fully Integrated F&I Merchandising Product

F&I Advantage enables dealers to showcase vehicle protection, warranty and insurance products in early stages.

SpinCar has launched its F&I merchandising solution designed to integrate directly with dealer website VDPs, at the 2020 NADA Show in Las Vegas.

F&I Advantage enables auto dealers to increase F&I sales by educating consumers and creating demand for vehicle protection, warranty and insurance products before a shopper ever arrives at their dealership.

Click here for a video presentation.

F&I Advantage is a specialized digital merchandising product that can be seamlessly added to the vehicle detail pages (VDPs) on any dealer’s existing website. By highlighting available protection, warranty and insurance offerings directly on the VDP, dealers can educate shoppers on the benefits of these products early in their car shopping journey. F&I Advantage builds shopper confidence with easy-to-understand explainer content, infographics and videos. Educational content is currently available for all major categories of F&I products, including vehicle protection and extended warranties, service contracts and prepaid maintenance plans, supplemental insurance, roadside assistance and more.      

Why it Matters:

F&I product sales account for more than 50% of a dealership’s new and used vehicle gross profits according to NADA, yet traditional “end of the process” approaches to selling these products leave consumers feeling confused and pressured. Because the majority of consumers don’t fully understand F&I offerings before they walk into a dealership, most feel ill-prepared to make purchase decisions. F&I Advantage streamlines the post-sales financing meeting by equipping consumers with knowledge that allows them to make faster and more confident buying decisions, while enabling dealership business managers to save time and personalize their conversation.

“We recognize that better F&I product merchandising before the sale improves product penetration, but until now we have struggled to find the right solution,” said Casey Tuggle, chief marketing officer, Kelly Auto Group. “We love SpinCar’s approach as our products are introduced during the customer’s feature exploration phase, which has led to a 19% increase in F&I penetration. It’s the perfect time to get customers acquainted with the value of additional protection for their purchase.”

How it Works:

Powered by SpinCar’s personalization platform and rich multimedia library of F&I educational content, available aftermarket protection and insurance options are automatically presented to a consumer through several different entry points on each VDP. Product offerings can be tailored based on inventory type, make and mileage. Once configured by the dealership’s F&I manager, relevant content is populated for a dealer’s entire inventory of new, used and CPO vehicles. Online shoppers who visit those VDPs are able to access F&I content while they browse a dealer’s website from any PC, tablet or mobile device. A report detailing each consumer’s interactions with the rich content is then sent to the F&I manager, allowing them to customize their in-dealership product review discussion.

“Digital technology has been rapidly changing every aspect of the auto sales process, and F&I is no exception,” said Devin Daly, SpinCar co-founder and CEO. “The most profitable dealers have known for years that introducing dealership visitors to F&I products earlier in the sales process drives higher attachment rates, but until now they haven’t been able to extend their efforts to shoppers browsing their online showroom. F&I Advantage provides a powerful digital merchandising solution that enables dealers to reach consumers even earlier in their shopping journey, resulting in greater sales of these high-margin products while at the same time delivering a better experience for consumers.”    

SpinCar will be showcasing the technology at NADA, booth #5533N, Feb. 15-17.      

To learn more, visit SpinCar.com.

You May Also Like

Dealerware, Tekion Partnership Saves Time with Self-Service Check-In, Automated RO Tracking

The Tekion and Dealerware partnership utilizes Dealerware API to automate the flow of customer information between Tekion DMS and Dealerware’s courtesy loaner management platform.

Every minute a customer spends waiting in a dealership service department puts that dealer's customer satisfaction scores at risk. Every minute saved increases the likelihood that a customer will return for future service and future vehicle purchases. 

An integration between Dealerware, dealership mobility experts, and Tekion, innovator of the cloud-native platform that serves the entire automotive ecosystem, simplifies the overall service scheduling experience, including loaner vehicle reservations, to save customers and service department employees time at check-in. 

CarNow Appoints Kayne Grau as New CEO

CarNow recently announced the appointment of Kayne Grau as chief executive officer and as a member of the Board of Directors, effective immediately. Grau will work closely with the CarNow leadership team to accelerate product innovation, strengthen the company’s network of industry partners and grow its customer base. Related Articles – Dealer Funnel Welcomes Dan

Dealer Funnel Welcomes Dan Moore to Board of Directors

Moore’s appointment comes at a time when Dealer Funnel continues to innovate in the automotive sales industry, integrating AI features and offering an extensive array of tools that allow dealerships to communicate more efficiently and effectively with their leads.

Manheim Tapped to Host Digital Private Store for Fusion Auto Finance 

Fusion Auto Finance is now able to consolidate its multiple disparate platforms into a single, seamless experience.

MotorDNA Unveils Insurance Marketplace

Integrating seamlessly into the auto dealerships’ F&I workflow and tech stack, the MotorDNA Insurance Marketplace ensures a streamlined and efficient experience for dealers and consumers. 

Other Posts

Lotlinx Introduces Customized Dealer Performance Reports

The Lotlinx Risk Report helps dealers understand how they compare in the local market and identifies multiple areas of potential risk.

Dealer Alchemist Is Inc. 5000 Honoree for Second Consecutive Year

With a ranking of No. 1055 in 2023, the company has demonstrated a 560% growth over the past three years.

ACERTUS Acquires RCG Logistics

This latest investment will allow ACERTUS to extend its product offerings with salvage and repossession and deliver products and services to additional VIN types, including motorsports and RVs.

UpdatePromise, Infomedia Power Rebranding of Kia My Service

KIA Superservice SLT Powered by UpdatePromise provides a comprehensive suite of features designed to streamline vehicle maintenance and elevate the overall ownership experience.