The Story That Vroom’s Ad Isn’t Telling for Retailers
To truly power this environment going forward, retailers need a more transparent environment where pricing and payments are more inline with what consumers expect to see.
Match Your Sales Approach to Your Prospect’s Readiness to Buy
There are five stages of buying behavior that a consumer will go through, and each stage requires a different decision by your prospect. Your sales and promotional messages must link to where your customers are in their decision-making process.
Ohio Car Dealer Writes Amazon Best Seller
Stephen Taylor’s “Taylor Made” helps buyers navigate car-buying experience while improving industry image.
The 5 Moments You Can’t Afford to Miss
By thinking of these five crucial points in a customer’s buying journey and making sure you have the right content online for each, you can take your dealership to your customers instead of waiting for them to come to you.
FlickFusion’s Chrome Extension Makes it Easy to Send Links to Video Landing Pages
Sharing videos with customers during the sales and service process is an effective way to increase lead engagement and response rates.
Modal Announces VP of Marketing to Appear on Leadership Panel at Reuters Automotive Retail 2021
Brandee Sanders, the company’s Vice President of Marketing, will speak at Reuters Automotive Retail 2021.
A Spring Selling Season for the Ages
Now is the time to look at your facilities and consider new ways to stand out from the glass towers by the freeway.
Dealertrack F&I Platform Enhancements Enable Digital Workflow for All
New capabilities support a paperless workflow to help speed up funding and improve cash flow.
How All Components Are in Place for Automotive Digital Retailing in 2021
Many components must be artfully tied together to deliver transparent messaging for every step of the customers’ journey.
VinSolutions Introduces Marketing Platform to Help Dealers Take Charge of Campaigns
Automotive marketing platform uses automation and ai to help optimize marketing efforts across dealership departments.