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Win Back Your Local Customers

Some of the key reasons customers choose dealerships farther away are reasons you can leverage to help you start winning back those wandering customers.

How Dealers Can Profit From Google’s 2016 Advertising Changes

By Nancy Lim. Nancy, Director of Marketing for PureCars    For Google, 2016 has been a year focused on the customer experience. Google is the first site many consumers visit when starting the browsing process, especially when searching for a vehicle. Though it’s mostly up to dealers and other retailers to optimize digital advertising, Google

Three Reasons Modern Customers Need a Modern Sales Strategy

Today’s customers have unique expectations. But if you shift your sales strategy, you can meet all of them and close more with modern buyers.