Three Simple Ways to Resell to Current Customers
With dealership margins shrinking as quickly as sales are slowing, you’ll have to get creative if you want to stay profitable this year. Fortunately, the best way to grow revenue during a sales slump doesn’t require nearly as much effort or expense as new customer acquisition. Plus, it uses tools that you’ve already got at
How to Master the Art of Online Conversation
Much like the printing press during the European Renaissance, the Internet has transformed the way we interact forever. “Googling” is now a verb synonymous with getting answers, we can communicate with people across the world in a matter of seconds and we can buy things without leaving the house. It’s a fast-moving, interactive digital world,
Times Have Changed – Take a New Look at Your Online Marketing Spend
Over the past decade, we have measured our results on Google AdWords by looking at CPC, Bounce Rates, Impression Share, and Click Through Rates. These simple metrics worked great when cars were flying off the shelf.
Lead Abandonment: A Fork in the Road, Not a Roadblock
The bottom line? Use technology to optimize your Website and convert consumers into walk-in buyers.
Want to Sell a Car In Two Hours or Less? Here Are Two Technologies That Can Help
When it comes to buying a car, one of the biggest areas of frustration for consumers is how long it takes. From the back-and-forth between salespeople and their managers to long wait times and confusing menu presentations in the F&I department, customers often rate this as their least favorite aspect of the car-buying process.
The Power of Brand: How to Stand Out in the Sea of Dealers
Look to the world’s top companies when adopting your brand philosophy. Focus on what you do best, create a simple-to-understand brand persona, make it seamless from Web to showroom floor and market the hell out of it.
Use Social Media to Flood Your Dealership with Leads
Dealerships have a constantly expanding group of lead sources available to them today. With so many choices, it can be difficult to decide which to try. While considering lead sources, it is important to consider the cost per lead, lead volume and the quality of the leads. At the end of the day, it is
How to Build a Public Relations Position to Grow Customer Retention
How would you create a ‘wow’ buying experience for the customer after they purchased their car? How would you set up a brand new profit center by developing a public relations manager? I have had a few calls from people about last month’s article about using the “Apple Experience” in your dealership’s service drive to
Staying Engaged and Planning for the Future
PEOPLE CAN BE RESISTANT TO CHANGE, SO YOU BREAK THAT RESISTANCE DOWN BY EMBRACING IT, UNDERSTANDING IT AND PUTTING FOCUS ON IT… When David Elattrache stepped in as the general manager of Huggins Honda in 2009, he knew that some changes would be inevitable to keep the dealership competitive for its future. After all, technology
Success Story: A Vision of Excellence
Delivering 30+ sales per month from the service lane through a vision of commitment to their team, a strategized marketing plan and a deep focus on data, Lithia Hyundai of Reno unveiled an innovative plan to profitability.
