What Do Millennials Want: Answering This Question is Critical to Your Success
Appealing to your Millennial customers can prove to be a challenging task in the auto industry. People often assume and associate Millennials with college debt, being unemployed and delaying even obtaining their driver’s licenses. However, research shows that this generation is projected to be the wealthiest ever, far surpassing Baby Boomers and Generation X. In
A Dealer’s Approach to Retention
By being the dealership the customer has had constant contact with and has depended on, we build valuable relationships and customers for life.
Three Ways to Win Over Millennials in the Service Department
You can’t satisfy today’s customers with yesterday’s service department. Are you equipped to give them what they want? Today’s technology-minded customers expect a more-connected experience in the service lanes. Approximately 90 million Millennials are entering adulthood — and their peak autopurchasing years. Millennials are just the first of many generations who will grow up with
Six Ways to Motivate Your Sales Team Without Changing Your Comp Plan
Your goal as a leader is to create a motivated team that provides you with the highest profitability possible.
Success Story: Discover How Audi Coral Springs and Audi Ft Lauderdale Did It
The Qvale Automotive Group is one of the major players in the automotive industry, and one of the reasons for their success has been steady, measured growth. Already having a large presence in California, the group expanded to Florida in 2010 and opened Audi Coral Springs. The company selected Glenn Grosso, who worked his way
So, What Makes You Different?
Every automotive dealer believes that they run the best operation and do everything a little better than their competition. But, is this true? I have the pleasure of going to all regions of the country every week and walking into automotive stores that are new to me. I can assure you that, for most of
One Pricing: A Solution to the Wrong Problem
Jim Russell Yes, survey after survey has shown that today’s car buyers have a great distaste for the haggling they expect to undergo when they buy a car. One Edmunds survey showed 91 percent of Millennials want to avoid the haggling of a negotiation, while 33 percent of those surveyed said they’d actually prefer to
It’s Time to Re-Examine Your Digital Marketing Spend
Much of the discussion in automotive digital marketing is starting to center around Google AdWords and the quality of Website traffic that is being generated. Over the past decade, we have measured our results on Google AdWords by looking at cost per click (CPC), bounce rates, impression share and click through rates. These simple metrics worked great when cars were flying off
How to Beat the “Pushy Car Salesman” Stereotype with Digital Retail
We’ve all heard the joke: Someone would rather go to the dentist than the dealership. It’s a sentiment as old as time; consumers are apprehensive about the car buying experience. Indeed, salespeople in any industry are usually met with skepticism. “The sales process is long, exhausting and much of it takes place behind closed doors
SEO Affliction
Is your dealership’s Website handcuffing your SEO outcomes? Do you know? Do you know how to find out? Most dealerships today are spending lots of money on SEO while having a Website that is crippling their effort. A dealership Website needs to be optimized for SEO and, for some reason, most providers of dealership Websites
