Fair Introduces a New Way to Shop, Get Approved and Pay for a Car All on Your Phone
Fair is launching in the greater Los Angeles area and will be rolling out to the rest of California by the end of the year. The company plans to expand to other select markets across the United States in 2018.
DealerSocket Becomes Approved Vendor for Mazda Digital Certified Program
DealerSocket also offers a digital retailing tool, Precise Price™, which allows customers to begin a vehicle purchase online and finalize the transaction at the dealership. Precise Price is fully integrated with DealerSocket CRM so dealers can easily pick up where the customer left off at home when he or she arrives on the lot.
Wild West Days Are Back
Many dealers dipped their toe into Facebook ads with a tiny $500 or $1,000 spend and decided it was not for them. How many cars would you have sold in the 1990s with a $500 spend in direct mail or newspaper ads?
How to Preserve Dealer Revenue in a Sales Downturn With Live Chat
Have you ever heard the aphorism, “a rising tide lifts all boats”? John F. Kennedy was surely right when he spoke about the economy; when there’s market growth, even the average dealer profits. Unfortunately, sales are beginning to slow in the auto industry, and we have low tides on the horizon.
Organic Traffic is Misunderstood By Auto Dealers
When automotive marketing professionals invest the time to configure Google Analytics (GA) properly, new insights can be obtained into their marketing strategy. Data analysis can inspire new strategies to increase showroom traffic and profits. When marketing managers look at all the channels that are producing conversions and highly engaged traffic on their dealership Website, reports often
Best Car Buying Sites
Auto advertisers need to have a strong presence on their own Website and on third-party Websites that customers find both helpful and trustworthy.
Who Sold the Car? Attribution Needs Organized Data
“Marketing analytics and attribution are hot topics of discussion at larger dealer groups seeking to intelligently reduce budgets in a slowing sales climate.”
Dominion Dealer Solutions Teams With NIADA
Provider of Industry Data and Software Solutions Offers Discounts to Association Members as New NMB Partner.
Google Offline Conversions are Driving “The Why” in Paid Search Strategy for Auto
The day Web marketing was born, so too was optimizing for it. The recent trend from desktop search to mobile search has driven a rise in phone calls, and with that increase in calls has come the attention to offline conversions — specifically appointments set on phone calls created by paid search campaigns. Leading dealer
Keep Customers Engaged and Motivated for the Long Term
“Retention is easy to overlook, but in some cases you are picking up dimes as you walk over dollars.”
