Home Run Sales? Cover Your “Bases”
It’s the start of a new year, with the promise of a stable auto sales market in 2018, according to recent NADA forecasts. But the one constant in our industry is change. We live in a volatile world, and a competitive one at that, arguably more competitive than it’s ever been.
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
Dealership Managers Were Set Up to Fail
Dealers have been increasing digital marketing investments for years but more recently the online marketing machine is running out of gas. Dealers are spending more on marketing and selling fewer vehicles. Net profit margins are down as healthcare, insurance and financing costs increase.
Are We Entering a Chatbot Revolution?
The Internet is both a fantastic and frightening place. Information and choice overload dominate our hyper-connected lives, and most times we need a little help in navigating the online world from actual people. Live chat has quickly saturated the market and is no longer a commodity — it’s a necessity. Live chat evolved quickly in
Darwin Automotive Revolutionizes Auto Dealer, Consumer Digital Retailing; Releases “Darwin Online”
The auto industry’s only patented digital retailing application, “Darwin Online” enables dealerships worldwide to process online transactions with a fully functional F&I department open 24-hours a day, 365-days a year, while protecting dealership profitability and providing accuracy and transparency to the online consumer.
Testimonial Builder Elects Greg Gifford to its Board of Advisors
Testimonial Builder, the premier mobile app for filming and syndicating video reviews, announced that Greg Gifford has been elected to its Board of Advisors. Greg is recognized internationally as a leading SEO expert.
How to See a Strong Return on Your Dealerships’ Marketing Investments
Having strong marketing efforts for your dealership, or any business, in 2017 is a non-negotiable business strategy. With marketing efforts, the expression “you gotta spend money in order to make money” is definitely true. But with so many options available for businesses, how do you know what will work for your dealership?
Understanding Millennial Shoppers: How Digital Messaging Gets Gen Y Into Your Dealership
If you want them to buy from your dealership, winning the hearts and minds of Millennial car buyers starts with understanding what makes them tick.
Tactics to Make Your Web Traffic Soar
Nearly 90 percent of today’s consumers use the Internet to shop for a car, spending hours online and vising dozens of Websites during the research process. It has never been more challenging for dealers to stand out from the crowd and drive serious car buyers to their Websites and ultimately, their showrooms.
Customer Retention for an Online Market
How do you build retention with customers who buy from you, but never set foot in the dealership or meet an employee face to face? It’s an important question for all online retailers, and it should be part of the marketing discussions with your staff and agencies. Unlike many online retailers, you don’t sell consumables
