5 Steps to Increase Video Marketing ROI
If your dealership has a video marketing strategy, you already know that videos are an effective way to differentiate your dealership from the competition, as well as to increase website visitors, leads and sales.
What Stops Success?
Success is defined as “the accomplishment of an aim or purpose.” That should tell us a lot about the value of goals and how we should approach them. Some of us never reach our goals because we never set any. We may want to be successful, but without goals and purpose we really don’t have any measuring stick to go by.
Following Up and Standing Out: How Are You Differentiating Yourself from the Dealers Down the Street?
Since recently purchasing a home, I continue to be impressed by the follow-up we receive from our Realtor. She not only checked in after the initial purchase, but she has continued to reach out to us monthly.
Xtime Unveils New Service Management Features to Maximize Customer Retention and Dealer Profits at NADA 2019
Released alongside these product developments will be Jim Roche’s second book, “Fast Break: Creating a Customer-Centric Operating Philosophy for Automotive Service,” and the second phase of Cox Automotive’s 2018 Service Industry Study.
CRISP: Firm Appointments Ensure a 3x Higher Show Rate
Spending a bunch of money on training programs and targeted advertising to improve show rate? I have a simpler solution. Start doing more with the phone leads you’re already driving by setting firm appointments.
Making the Most of a Conference
The 2019 NADA is fast approaching, and the AutoSuccess team is excited to head to the “city by the Bay” for what is sure to be another incredible event.
Dealer Panel: What Do Your Customers Say They Appreciate About Your Business?
Our Dealer Panel gives voice to dealers, GMs and sales professionals to share their experiences — sales techniques, new technology and ways to motivate staff — giving our readers the benefit of learning from their peers.
How to Hold Successful Meetings with Your Staff
These best practices should help you instantly elevate your game and help keep your employees interested — and dare I say — excited, for your next meeting.
Top 5 Video Marketing Myths Busted
In virtually every industry, the use of video marketing has skyrocketed in the last few years. Auto dealers have been slower to adapt, but the majority have tried video marketing with varying degrees of success.
3 Must-Haves for Your Dealer Video Ad
Whether you’re making Facebook ads, TV commercials or anything in between, here are three important must-haves that you might not have thought of.
