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Multitasking is Impossible, So Let’s Prioritize

Neurological research shows that the human brain is biologically incapable of processing attention-rich inputs simultaneously. Also known as multitasking, there is a four-step process each time the brain engages in a different task.

Bulldog Kia Supercharges Sales with an AI Assistant

“How much sense does it make to send all your internet leads and incoming sales calls to the lowest paid and least experienced employees in the sales department?” asked David Kernall of Bulldog Kia in Athens, GA. See how his dealership transition its sales process.

Achieving Greatness: How to Beat the ‘Good Enough’ Syndrome

Is your top performer good enough to set the standard for your entire department? If everyone settles for reaching that advisor’s performance level, will your store truly be great?

Are Salespeople A Dying Breed?

Salespeople will only become obsolete if they refuse to adapt and interact with customers the way that they expect.

Keep Those Customers Coming Back

Analyze your fixed operations marketing plan to see how you compare with these strategies. Make the commitment to support your service advisors so you can keep those customers coming back.

Why Service Pay Plans Need to Change

Active management should also include “RO reviews” where managers review specific situations and coach on missed opportunities to uncover any deficiencies in product knowledge and selling skills.

5 Tips on Prioritizing Customer Relationships

Every day, dealers are tasked with managing hundreds of active customers who all have unique needs and circumstances. As a result, sales teams are left juggling these relationships, guessing how to prioritize customers and, ultimately, not converting as many potential customers to deals.

Three Ways Data Can Help Your Dealership Beat the Competition

When your dealership masters and utilizes the information accessible to you — whether in terms of industry knowledge, technology updates or lead details — you go far beyond enhancing your own knowledge; you can map better strategies, provide a better customer experience and reach more shoppers.

Four Strategies to Obtain More Business from Service Customers

These processes have been around forever and your service staff should know how to do them, which is why it can be extremely challenging to make any changes.

Outsell and DSplus’s Toyota CH-R Launch Campaign Honored With Coveted Industry Awards

Integrated digital marketing campaign created for Toyota Wins Gold Stevie in 2018 American Business Awards®, Digiday Content Marketing Award and Communicator Award.