Is There a Good Time to Leave Your Dealership?
Believe it or not, your current dealership does not care about you. Sure, they care about your well-being, but they do not care if you stay or go. Deep down, the car business is a ruthless business. They will replace you in a second.
Podcast: Dealing with Service Bay Doors
Joe Jones, automotive sales director of Hörmann High Performance Doors, joins us to discuss things to take into account when dealing with your dealership’s service bay doors.
4 Reasons to Rethink How You Source Auction Vehicles
Today’s wholesale market is anything but traditional. Consider these factors.
WILL YOUR DEALERSHIP THRIVE, OR SIMPLY SURVIVE IN 2017?
Running a car dealership has been and always will be challenging; but several workforce trends in 2017 will make it even more challenging for dealers who insist on doing “business as usual.” An improving economy, changes in organizational structure and customer expectations are at the root of these trends. As always, the ability to embrace
Three Trends That Are Revolutionizing Automotive Internet Marketing
Marketers know that a shift in customer behavior brings challenges in targeting the right audience. According to a recent survey published in The Wall Street Journal, 2016 marked the first time that consumers bought more products online than in physical locations. Respondents said that 51 percent of their purchases were made on the Internet, compared
WANT TO REACH YOUR GOAL? DO THIS…
Years ago, I worked for a guy who beat a couple of sayings into my brain. The first was, “A goal without a deadline is a dream.” We’ve all heard that one before — everybody dreams of success; that’s why we’re in this business. And yet, the most important word in that phrase is not
USING CUSTOMER RETENTION TO DRIVE SALES
I visit about 250 dealerships a year and, from time to time, I hear different complaints about things that are not working the way we would like them to. Some are the usual — not enough sales, can’t find techs, heavy turnover in the sales department, etc. Sorry, no answer for these. However, I think
SPINNING YOUR DATA: Dealer Guidance on Moving Your Data and Potential Consequences
In today’s data-rich environment, dealers are more dependent than ever on the timely, cost-effective and secure movement of their data to key partners and vendors. Dealers have multiple options when choosing how they will work with their vendors on the movement and protection of their data. These options have consequences that are often confusing
DATA DRIVES VIDEO MARKETING RESULTS
Knowing where a consumer is in the vehicle purchase process is critical when it comes to advertising strategies. Let’s face it — a much different approach is required for effectively communicating and engaging with consumers who are in the market to buy a car in the next five years versus those who are ready to
HOLD ONTO YOUR CUSTOMERS BY TREATING THEM LIKE NO ONE ELSE DOES
Competition to attract car buyers is as great today as in any other time. Transparent lead providers are arming price shoppers with all the information they need to squeeze almost all the profit from car deals. Car buyers have plenty of dealers to choose from when shopping for a new car, so what makes them