AutoSuccess is Growing, But Still Keeping Our Eye on the Mission
After 16 years of publication, AutoSuccess is starting an exciting new chapter. Our magazine recently joined the Babcox Media family, and will have resources available to us as never before. Babcox is a privately held, family-owned company headquartered in Akron, Ohio. The company started in 1920 with a publication titled India Rubber Review — still in
Podcast: Exciting News About AutoSuccess
AutoSuccess Publisher Susan Givens joins us to share some exciting news about the magazine and what it means going forward for readers and listeners.
Meet Your No. 1 Salesperson: Reputation
A positive reputation can be more effective than any salesperson. Today, there are more sites than ever where your reputation is prominently displayed.
What Dealerships Can Do to Overcome the Technician Supply Gap
It needs to be apparent for any new technician that there’s a clear career path and their employer is willing to invest time and money in their development.
One Pricing: A Solution to the Wrong Problem
Jim Russell Yes, survey after survey has shown that today’s car buyers have a great distaste for the haggling they expect to undergo when they buy a car. One Edmunds survey showed 91 percent of Millennials want to avoid the haggling of a negotiation, while 33 percent of those surveyed said they’d actually prefer to
It’s Time to Re-Examine Your Digital Marketing Spend
Much of the discussion in automotive digital marketing is starting to center around Google AdWords and the quality of Website traffic that is being generated. Over the past decade, we have measured our results on Google AdWords by looking at cost per click (CPC), bounce rates, impression share and click through rates. These simple metrics worked great when cars were flying off
Three Ways to Convert a Service Visit Into a Sale
To ensure that your time and effort is not wasted trying to sell in the service drive, here are a few things that can be done in order to make it worth your while.
How to Beat the “Pushy Car Salesman” Stereotype with Digital Retail
We’ve all heard the joke: Someone would rather go to the dentist than the dealership. It’s a sentiment as old as time; consumers are apprehensive about the car buying experience. Indeed, salespeople in any industry are usually met with skepticism. “The sales process is long, exhausting and much of it takes place behind closed doors
Top 15 Ways to Improve Communications in the Service Drive
We need to take a closer look at how we communicate with our customers and our colleagues as well as how our customers perceive us. We cannot expect for our colleagues and employees to just read our minds as to needs and actions without having an open line for conversation and understanding. Customer loyalty is
Podcast: Using Your Customer’s Data
DealerVault’s Steve Cottrell joins us to discuss ways to use your customer’s data to separate your dealership from the competition.
