Reynolds and Reynolds, Draiver: Uber for Business

Reynolds and Reynolds, Draiver Elevate the Dealer CX with Uber for Business

The companies aim to boost customer satisfaction scores and fixed operations revenue.

The Reynolds and Reynolds Company and Draiver have announced a strategic partnership to advance automotive dealerships’ ability to Retail Anywhere. The companies are launching a new, seamless way for dealerships to request rides with Uber from within the DMS. The integration with Uber for Business allows dealership service departments to request rides for customers to and from the shop, conveniently offering a thoughtful solution while they are without a car. 

Customers on a Reynolds DMS are now able to access Draiver directly from ERA-IGNITE and request rides with Uber without leaving the system or opening another application, providing full visibility from one centralized system. This process automatically populates destination and other information, while pulling estimates for time, cost and type of rides available. Additionally, the cost of the ride is now visible within the DMS and can easily be reported for all kinds of work, including warranty repairs.

“In the past, the process of securing and getting reimbursed for ridesharing has been disjointed, inefficient and cumbersome for some dealerships,” said Jason Sideris, vice president of fixed operations product management for Reynolds and Reynolds. “In automotive retailing — and especially in dealership service departments, where every second counts — the slightest delay can cause loss of profit. We’re giving dealerships a better, faster, more cost-effective way to meet their customers’ needs.” 

“Providing a top-tier experience for customers is a must for car dealerships,” said Susan Anderson, global head of Uber for Business and Business Development at Uber. “Uber for Business leverages the power of the Uber platform to offer elevated transportation solutions for dealerships, while integrating into industry software to optimize day-to-day operations. Anecdotally, riders have shared that they prefer rideshare compared to other transportation options like shuttles or loaner vehicles.” 

“Our new integration with Draiver gives dealerships the opportunity to provide an exceptional experience consistently with Uber for Business, which can increase customer satisfaction scores and revenue,” said Sideris. “Across the nation, dealerships are sharing how they’ve benefited from providing pickup and delivery options to service customers, resulting in increased retention and gross profit. But executing seamlessly is no easy task — it requires real-time communication with the customer, which most dealerships aren’t able to accommodate.”

“Handling logistics manually can cost both time and money,” said Zarif Haque, Draiver founder and CEO. “Draiver takes that burden off the dealership and through our advanced AI logistics platform coordinates a ride or vehicle delivery to and from the service department. Because the customer can track the position of their ride — or their vehicle’s delivery or pickup — in real time, they won’t need to call the dealership to ask the service advisor for an update.”

“This integration is a win-win for the dealership and its customers,” concluded Haque. “We help elevate the dealership experience with a quick, easy and cost-controlled way of meeting customers’ expectations, while the customer gets a seamless transportation experience that sets the table for repeat business.”

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