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NADA Names Rapid Recon Experts to NADA ’21 Best Practices Workshop

The National Automobile Dealers Association has selected Rapid Recon to present the workshop, Advanced Reconditioning Best Practices, at the 2021 NADA Show, Jan. 21-24 in New Orleans, the company announced.

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Rapid Recon reconditioning experts will approach their subject from years of hands-on reconditioning management and technology development experience.

Workshop leaders Anthony Martinez, director, customer performance, and Dennis McGinn, founder and chief executive officer, will cover:

  • What is reconditioning software
  • How to create trackability
  • How to set up and manage accountability throughout your recon operation
  • How to continually reduce your time to line
  • How to leverage best practices to increase inventory turn
  • How to set up your systems to know where all your cars are all the time

McGinn founded Rapid Recon in 2010 after a long career in general management and C-level leadership for several dynamic companies, including Hewlett-Packard. There he helped develop continuous process improvement (CPI) processes for advanced manufacturing software for major automotive OEMs. CPI is a core key performance indicator within Rapid Recon’s workflow technology.

Martinez joined Rapid Recon in 2017 as a performance manager and was named to his current responsibility in 2019. He formerly managed a large centralized recon center serving the reconditioning volume for three stores processing more than 1,200 vehicles a month. A U.S. Army combat veteran, Martinez is certified in both Lean and Six Sigma process and quality control disciplines. He continues to use these skills and practices to help auto dealers reduce their average days in reconditioning to under three days while reducing cost and increasing gross.

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For more information, visit www.rapidrecon.com.

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