Driving Change
Looking for a new marketing partner? Find one that educates dealers on how to best serve their clients online; and personalize their digital strategy while staying flexible and available to the dealer.
Business Development Centers Can Maximize Service Appointments
Properly trained BDC personnel can provide a multitude of services that will increase owner retention and CSI while enabling your advisors to become more productive thereby increasing sales and shop productivity.
Simple Requirements When Conducting Employee Screening
No one disputes that background checks for employment applicants are necessary. Background checks are just a part of an overall, comprehensive onboarding process an employer should use to ultimately find the most qualified person to work with the company.
It’s Time to Get Serious About Service
In comparing the salesperson to the service advisor, who has the most sales opportunities per day? Who gets the most phone calls per day? Who gets the most sales training? Who gets the most marketing support? Don’t you think it is time to get serious about service? It will do your dealership good.
How to Create a Top Performing Team
If your sales force averages five vehicles per salesperson per month when you know they should average at least 10, what would you do?
Public Relations: The Non-Traditional Way to Get Your Dealership Noticed
Many automobile dealers don’t take advantage of the opportunities available to them through public relations (PR). It might be because they don’t think it’s really necessary … or maybe it’s due to the common misconception that PR and a dealer’s typical monthly advertising are essentially the same thing.
Five Magic Words Create Big Results
Listing five good reasons why every service advisor deserves and needs to be professionally trained on how to provide your customers with the highest level of service each and every time they visit or call your dealership.
Service Writer or Advisor? You Better Decide What You Want!
Inspect what you expect by using daily performance evaluations of your service advisors’ sales productivity.
Is Your Trainer King Kong?
I’m sure you’ve seen the videos on social media. Perhaps you’ve even had a chance to see them live. If not, go to the mountaintop where they hang out and listen quietly.
Dealers Earn Record Profits in 2018 — Fake News or the Real Deal?
Let’s make 2019 a record year for profits in your dealership. The opportunity is in your service department right now as you’re reading this blog. Now go out there with your new attitude and make some money! You deserve it!
