Lead Generation in Your Physical and Digital Storefront
As we all know, the advent of digital marketing and internet advertising has changed the game when it comes to lead generation. Today, car shoppers have a nearly infinite amount of information available at their fingertips, leading to a much savvier and more informed customer base.
How to Use Front-End Ideas to Get Back-End Results
Inspect what you expect by using Daily Performance Evaluations of your service advisors’ sales productivity. Set realistic goals for them, coach them daily and get them professionally trained on how to be a salesperson (advisor).
How To Compete With The Aftermarket
New car dealers generated about $52 billion in labor and parts sales. As anyone can see, the aftermarket has more than five times as many locations as new car dealers which makes them more Convenient for the customer.
Lead Generation in Your Physical and Digital Storefront
Clear time frames or mileage for scheduled maintenance will put a clear idea expectation in the customer’s head on what your service department can provide for them.
Is Your Customer Retention Costing You Opportunity?
Are you losing existing customers at about the same rate as you’re adding new ones? Do the math in your store and compare last year’s RO performance to this year’s. Is your traffic going up, going down or remaining stagnant?
How To Grow a Fixed Ops Sales Team
Establish your sales goals for all departments and outline your plan for implementation. Think big and be bold! Measure everyone’s performance daily.
Is Your Customer Retention Costing You Opportunity?
It’s time for you to get committed and start holding everyone accountable for their individual performance to get on track for making this your best year ever in fixed operations.
Getting Rid of That Demarcation Line
The top issues that we consistently experience, year after year, are the strict accountability standards for the sales operations and the lack thereof for the service and parts operations.
How to Put the 80/20 Rule to Work for You
For most of you, a net profit at 20 percent of gross profit in your service department and 30 percent in your parts department will make this your best year ever in fixed operations.
How To Get Service To Pay The Way
Set realistic goals for them, coach them daily and get them professionally trained on how to be a salesperson (advisor).
