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2 Strategies to Bump Up Service Business

The average dealership spends $10,000 a month on pay-per-click or search engine marketing. Less than one-fifth of that is allocated to promote the service department. This is a huge missed opportunity.

Why You Need a Fixed Ops Sales Team

Train your fixed ops sales team on the Road to a Sale and you will see your customer pay traffic increase, your CSI will be above average and your net profits will definitely beat last year’s.

The Automated Future of Video Advertising

Skip. The button most people hit so they can ignore the ad and go straight to the YouTube video they wanted to watch. But what if that ad was customized to every unique viewer with the current offer available at their local dealership for the exact car they were just shopping for?

The Lesson Dealership Groups Need to Learn from Starbucks

Just like Starbucks, your dealership group will benefit from a uniform omni-channel presence.

Dealer-FX Accelerates Growth With Strategic New Hires

The hiring of three new leaders is a clear sign of Dealer-FX’s commitment to their dealer and OEM clients

Volunteering as a Hiring Guide & Benefit

I’m always inspired after reading through our contributors’ articles each month. Their willingness to share their leadership, sales and marketing advice is a testament to the generosity of our industry.

How to Use Retail Repair Orders as a Management Tool

There are many service advisors out there who are doing a great job for their customers and their dealers but, unfortunately, they are in the minority.

Here’s What Happened When Google Did a Search for the Best Managers

The results of Google’s Project Oxygen breathes new life into the role of managers.

Auto Dealers and Federal Tax Legislation

Experts agree that the federal Tax Cuts and Jobs Act, signed into law in December 2017, is the most significant piece of tax legislation in the past 30 years and has resulted in monumental changes for businesses and individual taxpayers across the country.

The Primary Mission of a Service Advisor

These seven simple processes will help you accomplish your mission to ensure that every customer is driving a safe and reliable vehicle.