Putting Your Customer FIRST Builds Lasting Relationships
If your dealership is experiencing a decline in customer pay traffic and/or scoring at average or below in your CSI rankings, then chances are you are not putting your customer first.
It’s Time to Get Serious About Service
How does your net profit look so far this year? Are you making all of the money you deserve? If you answered “yes” then I congratulate you for a job well done. However, if you answered “no” then I must ask you: What are you going to do about it?
Millennials! What Are They Thinking?
Whether they are browsing from their home, office or kid’s ballgame, tech-savvy customers positively respond to efficacy, transparency and personal control.
5 Rules of Engagement for Service Customers
You’re competing with the aftermarket like never before. Will you aggressively go after these customers or simply wait for them to show up? Have your advisors been properly trained on how to sell appointments? Don Reed of DealerPRO Training lays out vital rules for service advisors.
Presenting Maintenance is Not a Choice, It’s a Responsibility
How would your clients feel if, while leaving your store, someone shared that their advisor didn’t tell them about all of the maintenance recommendations for their vehicle? Do you think they would be mad, disappointed, surprised?
How to Accelerate Profits Through a Slowdown
If your parts and service departments are already profitable, then of course you realize this $201,600 drops straight down to net operating profit.
The Power of Gratitude
Dealers often say their business would fail without their employees. But do their employees know that? Sometimes dealers and managers think they are communicating appreciation to their staff, but the sentiment may be falling short.
Are Insurance Carriers Going to ‘Total’ Our Collision Centers?
Lately, industry “experts” are justifiably focused on the long-overdue overhaul of attracting young people to collision recruitment and training programs. However, I have not seen such a feverish discussion to save the precious techs we already have.
The Time to Line Recon Money Maker Explained
Consider two typical dealership reconditioning operations processing 100 cars a month. One transforms cars using the time-to-line (T2L) recon profit model while the other relies on whiteboards to track each vehicle’s progress. Financially, the difference in incremental gross between the two is $300 per car.
5 Effective Tips to Optimize Your Blog for SEO
Half the battle of making sure your dealership’s blog is correctly optimized for SEO is properly planning and organizing your article’s content. Here are five effective tips to get you started.
