HOW TO BRING YOUR IN-STORE CONVERSATION ONLINE AND INCREASE AVERAGE GROSS PROFIT
What if I told you that you could generate a 15 percent higher gross profit from the leads being sold from your Website? One of the primary ways to do this is by having a conversation with your consumers — but not in the way you think. I don’t mean having a live conversation with
HOW SAVVY “DIGITAL” DEALERS ARE TURNING THE INDUSTRY UPSIDE DOWN
Today, dealers are more confused about their digital strategy than ever. Their digital footprint looks fine from afar, but up close it’s fragmented and the dots are not connected. They employ multiple vendors to provide programs and services, but fail to deliver a unified message across marketing platforms. There’s information overload regarding Big Data. To
THE FIVE MUST-HAVE CRM FEATURES THAT SET YOU UP FOR SUCCESS
With 2017 just around the corner, you might be considering a change in your CRM. Maybe the contract with your current vendor is ending, or maybe your CRM just isn’t delivering the value you need — and you’re ready for an upgrade. But before you splurge on a CRM with bells and whistles you may
Making Your First Contact A Great Contact: First Impressions and Your Role as a Salesperson
“The telephone is virtual reality in that you can meet with someone as if you are together, at least for the auditory sense.” – Ray Kurzweil You look in the mirror before stepping on the sales floor. You stand up straight, look people in the eye, smile and start another day in the dealership. Your
“Where do we start?” – Video Strategy 101
Ted Dupuy National Accounts Flick Fusion Published December 15, 2016 Many dealerships are implementing video into their marketing strategy, and in doing so, are reaping the rewards. In addition, there are many dealerships, like yours, that understand the importance of implementing video but the thought of adding yet another layer of process to an already
How to Increase Sales and Gross Profit Through Customer Appreciation
Armen Balian President of Marketing by Appreciation MBA – Marketing by Appreciation Published on Nov 17, 2016 Are you tired of spending too much money to bring in customers that have already shopped every corner of the internet and will grind you for hours just for a slender deal at best? Then STOP doing it
Customer Retention Doesn’t Just Happen
Have you noticed how “customer retention” is the new buzzword? For many years, it was “improved CSI” that manufacturers pushed for via incentives. Dealers quickly complied and, after a while, realized that improved CSI scores were good for the manufacturer (which is why they are willing to pay incentives), great for the customer (thanks to
Fast Forward: Predictive Analytics
In theory, direct marketing has always been future based. After all, it typically happens before any dealing in the showroom takes place. But today, intelligent direct marketing based on predictive analytics amounts to so much more than the “good old days” of sending out a bunch of mail and waiting for the up bus to
SEO and SEM: Working Better Together
With the ability to create a full encompassing digital strategy that is effective and trackable, my hope is that dealers will begin to see how spending their advertising dollars should change to meet consumer behavior using data.
Get Your Blogging on Track With the Three B’s of Blogging
If you’re already blogging for your dealership, great! But are you doing enough to make it memorable to your customers? I came up with some rules for quality blogging that will help you break the viral content cycle and turn your blog into a real marketing tool.
