WILL YOUR DEALERSHIP THRIVE, OR SIMPLY SURVIVE IN 2017?
Running a car dealership has been and always will be challenging; but several workforce trends in 2017 will make it even more challenging for dealers who insist on doing “business as usual.” An improving economy, changes in organizational structure and customer expectations are at the root of these trends. As always, the ability to embrace
SPINNING YOUR DATA: Dealer Guidance on Moving Your Data and Potential Consequences
In today’s data-rich environment, dealers are more dependent than ever on the timely, cost-effective and secure movement of their data to key partners and vendors. Dealers have multiple options when choosing how they will work with their vendors on the movement and protection of their data. These options have consequences that are often confusing
The Impact Of Holding Costs On A GM’s Success
New analytics solutions now give dealership general managers much deeper insight into how much gross is being lost through their used car reconditioning processes. By using reconditioning software that creates daily reports on fundamental reconditioning benchmarks, GMs have at hand the data at the same actionable level they use for other decisions for controlling costs
HOLD ONTO YOUR CUSTOMERS BY TREATING THEM LIKE NO ONE ELSE DOES
Competition to attract car buyers is as great today as in any other time. Transparent lead providers are arming price shoppers with all the information they need to squeeze almost all the profit from car deals. Car buyers have plenty of dealers to choose from when shopping for a new car, so what makes them
DATA MINING: A Goldmine for Your Dealership
What would you do if you knew you could trade keys with approximately 20 percent of the customers in your DMS right now? You’d contact them and make some sales. To put it simply, if you’re not tapping into the valuable data you already have access to, you’re actively turning down sales. It seems like
10 Loyalty Tips: How to Build a Strong Repeat/Referral Customer Base, Part 2
Investing in my repeat and referral customers had created the opportunity for me to produce at the highest level delivering 30 to 40 vehicles or more per month working four days per week, seeing customers by appointment only and earning a solid six-figure income.
Five Ways to Pump Up CSI, Marketing and Sales in 2017
In all respects, 2016 has been a banner year for the auto industry. The SAAR has soared and we’re ending the year on a high note with a record seven years of sales gains. However, don’t pop the champagne just yet. Reports are also showing a plateau in sales is coming, which means it’s time
FILL OPEN DEALERSHIP POSITIONS BY PROMOTING INTERNAL EMPLOYEES
Each year, the turnover rate for dealerships continues to increase. In 2013, the average dealership saw a 66 percent turnover rate among sales consultants, well above the national average for the private sector of 42 percent. As of 2015, that number has risen to 71 percent. Regardless of the cause, high turnover rates are both
HOW TO USE FOLLOW-UP TECHNOLOGY TO SELL MORE CARS
It seems like the most popular phrase of 2016 is “Work smarter, not harder.” When you’re working long hours at the dealership, it seems like that’s easier said than done. Most of the programs available take more work to learn than to actually use — you almost need an engineering degree to figure them out.
Build a Repeat Customer Base to Build for the Future
Bill Stasek Chevrolet, located in Wheeling, Illinois, is the largest Corvette dealer in the Midwest as well as a Chevrolet Business Elite dealer. Brothers Bill and Bob Stasek have worked together for years to achieve this. They have developed dealership processes and have built a dedicated team who pays special attention to every customer’s needs