Content Matters: How Telling a Story Hooks the Customer
Think back on advertisements in the past that left you with a good impression of a company or brand. Did they make you want to talk about the ad content with someone, or even move you to action?
AutoSuccess Rolls Out New Website, eNewsletter to Connect With Users as Never Before
As ways to serve our audience better than ever before, we are proud to present the next stages of our evolution at AutoSuccess, launching this week.
A New Chapter for AutoSuccess
Last month, AutoSuccess began an exciting new journey — one that will allow us to take our mission of serving automotive sales professionals to the next level. After 16 years as a solo publication, AutoSuccess has joined the Babcox Media family, giving us greatly increased access to resources and expertise. With the tools now available
Getting Unstuck: Ways to Break Yourself Out of the Everyday Rut
“The danger in playing a piece over and over again lies in getting stuck in a rut where you don’t ask questions anymore and you always play it the same way.” — Itzhak Perlman We’ve all had those times in our careers when we’re stuck in a rut, or even might be losing ground. Days
Maintaining Your Positivity and Strengthening Your Career Track in Dealership Sales
Salespeople face a variety of obstacles in their day-to-day work, from customers looking to get the rock-bottom price to slow sales days to no-show appointments. The ability to maintain a positive mindset is crucial to finding success in sales. While the individual is ultimately responsible for his or her own attitude, management can help to
New Year, New Plans, New Potential
It’s that time of year again, when we take stock of the year that is ending and looking with fresh eyes towards the next. The promise of the New Year, with endless possibilities and untapped potential, drives us on to look with renewed energy and optimism. At this moment, the New Year has had no
Look Around and Be Thankful
Many things have changed in the auto sales landscape over the years, but one thing hasn’t: This business is made up of people. That’s something we must never lose sight of, and that we must never take for granted.
Using the Tools Available to You: Today’s Tech Allows for Instant Improvement
Stop, for a moment, and consider the technology that you most likely have on you at this very moment. In addition to being your telephone, instant messenger, camera, music player, podcast catcher and occasional flashlight, that computer in your pocket can provide you with tools to help you connect with customers, develop as a professional