Team Velocity Marketing Appointed Tier 3 Agency Of Record For Bentley Motors Inc.
Herndon, VA – Team Velocity Marketing has been appointed the new Tier 3 advertising agency of record for Bentley Motors Inc. in North and South America. Team Velocity Marketing will implement an integrated targeted marketing program to optimize and support Bentley retailer activity, performance and engagement.
Who Sold the Car? Attribution Needs Organized Data
“Marketing analytics and attribution are hot topics of discussion at larger dealer groups seeking to intelligently reduce budgets in a slowing sales climate.”
VinSolutions to Host Annual VinWorx User Summit for Auto Dealers Nationwide
Automotive and marketing trends, connected retail and lead generation among the many topics offered at CRM event
A Kinder, Gentler Workplace: 10 Nurturing Habits That Can Transform Your Company — One Employee at a Time
Kind employees are engaged employees — and engaged employees make for a more enjoyable, productive, and successful culture. Whether you’re a leader or not, you can change your workplace for the better. Susan Mangiero offers ten tips for developing a genuine “kindness habit” that can transform your organization and your life.
Three Scenarios Live Chat Will Fix in Your Service Drive
The phone shouldn’t be the only way customers connect with the dealership. This bottleneck limits your potential to serve more customers. Live chat opens engagement avenues, freeing your staff to focus on customers at your dealership.
It’s Time for a Process Change
Let’s face it. In this day of Internet research and usage by all age groups, automotive sales is about two key elements: getting consumers to your dealership’s Website and then getting them to buy now (online or in-store) without wandering off to another dealership’s Website. No matter if it is a phone Up, an Internet
Morgan Auto Turns Up Sales by Tuning Up Internet Lead Conversion
The Florida-based dealership chain posted an impressive 2.2 percent increase in same-store sales last year, handily beating the mere 0.3 percent growth for the industry.
That organic growth came at a time when Morgan was aggressively buying and consolidating other dealerships to make it one of the fastest-growing dealership chains in the country.Morgan leaped 29 rungs on the Automotive News Top 150 Dealers list this year, clocking in at No. 49 (the first time it cracked the top 50). New unit sales soared 45 percent last year, with total sales projected to hit $1.45 billion this year.
Walser Automotive Group Turns to Data-Driven Marketing
Mark Andrews, director of marketing for Walser Automotive Group, which owns 23 stores in Minnesota and Kansas, says his philosophy is “digital first” when it comes to marketing spend. More specifically, Andrews said, “We let the competition outspend us, and then we win with our database.” Under Andrews’ direction, the company has moved most of
The Texas Three-Step: A Three-Stage Marketing Play That Will Set Your Phones on Fire
It always seems that the more personal a marketing plan is, the more effective it is. Engagement is the premise behind this monster. Let’s begin with what you’ll need.
Success Story: Discover How Audi Coral Springs and Audi Ft Lauderdale Did It
The Qvale Automotive Group is one of the major players in the automotive industry, and one of the reasons for their success has been steady, measured growth. Already having a large presence in California, the group expanded to Florida in 2010 and opened Audi Coral Springs. The company selected Glenn Grosso, who worked his way
