Herndon, VA – Team Velocity Marketing has been appointed the new Tier 3 advertising agency of record for Bentley Motors Inc. in North and South America. Team Velocity Marketing will implement an integrated targeted marketing program to optimize and support Bentley retailer activity, performance and engagement.
“Team Velocity Marketing is honored to serve Bentley Motors Inc. and all its prestigious retailers in North and South America,” said Laura Howe, Senior Vice President, Team Velocity Marketing. “Both Bentley Motors Inc. and Team Velocity share a vision for the future centered around creating an extraordinary customer experience through passion, pursuit of perfection and progressive technology, which makes this partnership a perfect match.”
Utilizing the Apollo Technology Platform®, the program will provide Bentley’s 53 retailers with customizable campaigns across a comprehensive set of marketing mediums. The Retailer Toolkit will provide the fundamental technology platform to manage all marketing assets and insure 100 percent compliancy.
“We selected an agency that will deliver a first-class solution to support National and Regional marketing efforts, producing an engaging retailer experience for our customers,” said James Pillar, Director of Marketing, Bentley Motors Inc. “Our decision to collaborate with Team Velocity Marketing was based on the agency’s proven strategy for success, commitment to our brand, and its technology platform, Apollo.”
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