Your Best 7 Seconds – The Power of Vehicle Presentation Portfolios
In today’s highly competitive automotive industry, capturing the attention and trust of potential customers is more crucial than ever before. Did you know that customers form opinions about the vehicle, the salesperson, and the dealership within just 7 seconds?
Improving the Customer Experience Begins with Psychology
The better we understand our customers, the better their experience is and the more successful we’ll be.
Call Coaching 101: Making a Positive First Impression
If your sales team hasn’t had any call coaching sessions lately, it’s time to dust off the old playbook — or perhaps create a new one.
3 Ways Negative Customer Feedback Can Help Automotive Dealerships
Look at negative feedback to create opportunities to develop a loyal customer base. Here are three ways negative feedback can help a dealer.
Online Merchandising More Important Than Ever
Data from Cox Auto shows today’s car shoppers are formulating most of their decisions before stepping foot in a dealership.
NADA 2023: Eccentric Engine, Transforming Virtual Retail
Varun Shah, co-founder of Eccentric Engine, introduced the company’s showroom-like experience to customers at NADA.
Create a Clear Path to Conversion
Aim to emulate the ideal showroom experience by translating it to the digital world.
On the Road to Normal: New Vehicle Sales Expected to Lift Slightly in Q1, According to Edmunds
The car shopping experts from Edmunds forecast that 3,502,324 new cars and trucks will be sold in the U.S. in the first quarter of 2023, which will be a 5.2% increase from the first quarter of 2022 but a 1.8% decrease compared to the fourth quarter of 2022.
Grow Your Dealership by Measuring Your KPIs
In digital marketing, it’s essential to know your ROI. Learn how to measure the KPIs that will help increase that return.
Ouch! Didn’t See That Comin’
A GM who expects healthy used car volume and profitability is one who tracks recon speed and efficiency.
