Grant Grigorian Named CFO of National Automotive Experts/NWAN
National Automotive Experts (NAE) and NWAN, Inc. (NWAN) recently announced that Grant Grigorian has been named Chief Financial Officer (CFO).
Not My Job
Here’s a tip. If you don’t whether something is allowed, if you don’t know how to do something or if you don’t know the answer to a customer’s questions, go find someone who does know. Your ignorance should never be the customer’s problem, and it won’t kill you to learn something new.
Setting Up Your 2019 Automotive Digital Marketing Strategy for Success
This is it: 2019 is here! It’s time to get digitally organized.
Lead Generation in Your Physical and Digital Storefront
As we all know, the advent of digital marketing and internet advertising has changed the game when it comes to lead generation. Today, car shoppers have a nearly infinite amount of information available at their fingertips, leading to a much savvier and more informed customer base.
Podcast: Improving Lead Generation
James Klaus, vice president of sales for Dealer Teamwork, joins us to discuss processes and tactics dealers can use to improve their lead generation.
Lead Generation in Your Physical and Digital Storefront
Clear time frames or mileage for scheduled maintenance will put a clear idea expectation in the customer’s head on what your service department can provide for them.
7 Reasons Onboarding Is Essential
To keep your onboarding program simple and aligned with your other workforce processes, follow the five C’s — compliance, clarification, culture, connection and check back.
Freedom Auto Group – Improving Lives, Helping Customers
Most customers don’t arrive at a car dealership thinking their life will be improved during the process of buying a vehicle. But at Freedom Auto Group in Pennsylvania, that’s exactly what the owners seek for their customers — life improvement.
Podcast: Digital Marketing and Trust
Sean Stapleton, the CEO and co-founder of Dealer Teamwork, joins us to discuss digital marketing and the importance of digital trust.
Digital Trust: Your Key to Long-Term Success
The digital marketing landscape is a rapidly changing one. Today, the modern shopper is armed with more intel and research on retail products and services than ever before.
