AutoMap Inventory Tracking Service Hits 40,000 Vehicles Tracked
Through AutoMap, a bluetooth enabled onboard diagnostics device (OBD) chip is attached to each vehicle, a simple set up that takes less than 30 seconds per vehicle. Once the device is enabled, each vehicle’s location is broadcast to the main software site, or AutoMap app on mobile, for tracking.
How to Move More Cars With Walkaround Videos
For many who have worked in the auto industry for a long time, cars have become commodities. Selling and servicing cars is how you make your living. As you view the rows of vehicles sitting on your lot, you may no longer feel a sense of pride or excitement, and your primary concern becomes “How
Three Scenarios Live Chat Will Fix in Your Service Drive
The phone shouldn’t be the only way customers connect with the dealership. This bottleneck limits your potential to serve more customers. Live chat opens engagement avenues, freeing your staff to focus on customers at your dealership.
Evolving Automotive Technology: What’s Next, Part 3
For the final section of our look at the evolving automotive landscape, we’ve asked our Dealer Panel what’s surprised them, and what they see coming down the road.
Three Types of Videos Your Dealership Needs
Every year, advertisers and marketers try to choose one defining medium of the year, and 2017 is, no doubt, the year of the video. Digital video can enhance your content marketing and drive prospects to your dealership — if you do it right. From OEMs down to the local dealership, automotive marketers are integrating video
What Do Millennials Want: Answering This Question is Critical to Your Success
Appealing to your Millennial customers can prove to be a challenging task in the auto industry. People often assume and associate Millennials with college debt, being unemployed and delaying even obtaining their driver’s licenses. However, research shows that this generation is projected to be the wealthiest ever, far surpassing Baby Boomers and Generation X. In
Evolving Automotive Technology: Consumer Desires and Demands, Part 1
For the next few entries in our Dealer Panel series, we’ve asked our panel how they deal with the changing pace of automotive technology and consumer demands.
Eight Easy Ways to Build Your Personal Brand Online
The idea of personal branding can be overwhelming or daunting, but once you start getting out there, you might be surprised how your referrals will grow and your online presence will spread.
These Scary Situations Can Damage Your Dealership Long After Halloween
The leaves are changing colors, it’s starting to become jacket weather (well, maybe not down here in Houston), and pumpkin spice everything is packing store shelves. These things all contribute to why October is a fantastic time of year, but there’s one more reason why I love it: Halloween. Scary costumes, big parties, teeth-rotting candy