Diversity and Inclusion: Making Sure Every Team Member Feels Part of the Whole, Part 2
Dealerships with a diverse staff can offer service to their customers unlike any other. Bringing different people together to work on the same team, however, can provide challenges to leaders. With this round of the Dealer Panel, we’ve asked our experts how they work to keep everyone satisfied and pulling in the same direction.
Kelley Blue Book Brazil Reports Double-Digit Site Traffic Growth Since Q4 2017 Launch
Visitors have free access to trade-in, private party, used-car retail and new-car retail pricing data, helping car buyers make the best possible purchase decision.
FrogData Hires Dealertrack Alum Paul Arenson as Senior Sales Consultant
The solution delivers advanced reporting, business insights, and predictive analytics to help dealers make the right decisions to improve productivity and profitability.
10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.
Insanity: Doing the Same Thing and Expecting Different Results
Over the years, there has been a slow evolution of how we do business in the automobile industry. Essentially, not much changes and, if it does, it’s so slow that it is imperceptible.
Sustainable Excellence in the Customer Experience: Start with Your Employees
What keeps a business going strong, year after year, for close to 65 years straight? At Ricart Automotive Group, the answer is uncomplicated: an unwavering focus on the customer from Day One.
Flick Fusion Releases VidCom Mobile App, a Multi-Platform Video Communications App For Auto Dealers
The award-winning SMARTFLICKS video marketing platform makes it easy for dealers to create desktop and mobile-friendly vehicle inventory videos, video email and customer engagement videos such as testimonials, service department overviews and more.
Team Velocity Marketing Acquires Leading Video Pre-Roll Provider, Car-Mercial
Team Velocity Marketing has acquired the industry leader in video pre-roll, Car-Mercial. Team Velocity will integrate the award-winning video technology into their marketing automation platform, Apollo, to further enhance customer engagement and optimize client performance.
The “Player’s Coach” – Engaging Your Human Capital
While sales and dealership profitability grew significantly since the recession until 2016, the retention of dealership employees has continued to be the white elephant at the party. We have debated and deployed revised hiring strategies, installed pay plans without commissions, and expanded benefits and perks.
DealerSocket Becomes Approved Vendor for Mazda Digital Certified Program
DealerSocket also offers a digital retailing tool, Precise Price™, which allows customers to begin a vehicle purchase online and finalize the transaction at the dealership. Precise Price is fully integrated with DealerSocket CRM so dealers can easily pick up where the customer left off at home when he or she arrives on the lot.
