Irvine, CA – Brazil is one of the largest automotive markets in the world with more than 210 million consumers and 42.9 million vehicles on the road. Since expanding its international reach to the world’s 8th largest car market, Kelley Blue Book has seen consistent double-digit site traffic growth on its re-envisioned consumer website KBB.com.br., including an impressive 60 percent increase in traffic in March 2018 compared to its launch in October 2017.
“With the launch of Kelley Blue Book in the southern hemisphere’s largest economy, we continue to expand our global footprint of providing car buyers and sellers with trusted vehicle values, fair pricing and automotive expertise, to make confident purchasing decisions,” said Dan Ingle, vice president of international business development for Kelley Blue Book. “Kelley Blue Book is setting the standard for pricing transparency in the Brazilian car market, leveraging the successful blueprint we’ve built in the U.S.”
KBB.com.br is powered by Kelley Blue Book’s global valuation engine and like the U.S., leverages the Kelley Blue Book Price Advisor to provide shoppers with trusted new and used-car pricing based on actual market conditions. Visitors have free access to trade-in, private party, used-car retail and new-car retail pricing data, helping car buyers make the best possible purchase decision. Since October 2017, visitors on kbb.com.br have generated nearly 5 million pricing valuations.
In addition to its trusted pricing information, Kelley Blue Book Brazil offers auto intenders and enthusiasts with an array of news, advice, review and video content developed by the Kelley Blue Book Brazil Editorial team, which is led by award-winning Brazilian journalist Gustavo Henrique Ruffo. Consumer reviews, vehicle comparisons, and classified listings through a relationship with iCarros, the leading provider of automotive listings in Brazil, also are available on KBB.com.br.
