Kelley Blue Book Brazil Reports Double-Digit Site Traffic Growth Since Q4 2017 Launch - AutoSuccessOnline

Kelley Blue Book Brazil Reports Double-Digit Site Traffic Growth Since Q4 2017 Launch

Visitors have free access to trade-in, private party, used-car retail and new-car retail pricing data, helping car buyers make the best possible purchase decision.

Irvine, CA – Brazil is one of the largest automotive markets in the world with more than 210 million consumers and 42.9 million vehicles on the road. Since expanding its international reach to the world’s 8th largest car market, Kelley Blue Book has seen consistent double-digit site traffic growth on its re-envisioned consumer website KBB.com.br., including an impressive 60 percent increase in traffic in March 2018 compared to its launch in October 2017.

“With the launch of Kelley Blue Book in the southern hemisphere’s largest economy, we continue to expand our global footprint of providing car buyers and sellers with trusted vehicle values, fair pricing and automotive expertise, to make confident purchasing decisions,” said Dan Ingle, vice president of international business development for Kelley Blue Book. “Kelley Blue Book is setting the standard for pricing transparency in the Brazilian car market, leveraging the successful blueprint we’ve built in the U.S.”

KBB.com.br is powered by Kelley Blue Book’s global valuation engine and like the U.S., leverages the Kelley Blue Book Price Advisor to provide shoppers with trusted new and used-car pricing based on actual market conditions. Visitors have free access to trade-in, private party, used-car retail and new-car retail pricing data, helping car buyers make the best possible purchase decision. Since October 2017, visitors on kbb.com.br have generated nearly 5 million pricing valuations.

In addition to its trusted pricing information, Kelley Blue Book Brazil offers auto intenders and enthusiasts with an array of news, advice, review and video content developed by the Kelley Blue Book Brazil Editorial team, which is led by award-winning Brazilian journalist Gustavo Henrique Ruffo. Consumer reviews, vehicle comparisons, and classified listings through a relationship with iCarros, the leading provider of automotive listings in Brazil, also are available on KBB.com.br.

Links
Kelley Blue Book
Cox Automotive

You May Also Like

S&P Global Mobility: US Auto Sales Sustain Muted Progress in March

With volume for the month projected at 1.27 million units, S&P Global Mobility analysts expect March 2023 to be up more than 11% from the month-prior tally, attributable to three additional selling days.

An uncertain economic environment and new vehicle affordability concerns keep March 2023 auto sales steady but unspectacular 

With volume for the month projected at 1.27 million units, S&P Global Mobility analysts expect March 2023 to be up more than 11% from the month-prior tally, attributable to three additional selling days. The expected March 2023 volume would be aligned with the year-ago period (with the same number of selling days), reflecting that sales momentum will be difficult to sustain given current economic headwinds and tailwinds.

Novel AI-based Car Dealership Analytics Platform Gives Consumers an Edge

Automotive technology platform Topmarq releases a new AI-based service aimed at giving consumers more transparency into the dealerships nearby using actionable data.

Automotive Technician Apprenticeship Pilot Program Unveiled

The pilot provides professional and life skills training, which will lead to 23 aspiring technicians being hired into apprenticeship roles in dealerships.

Dominion DMS Offers Trio of Webinars to Preview its Game-Changing DMS with $0 Core Fee

Franchised automotive dealerships throughout the U.S. are embracing the move by Dominion DMS to offer its VUE Core DMS platform for a $0 initial and monthly fee.

SVR Tracking Unveils Wireless GPS Device with 5-year Battery Life

SVR Tracking, a leading provider of asset management solutions for the automotive industry, has released its newest GPS tracking device.

Other Posts

Rooftop Solar Powers Toyota Dealership’s Sustainability Drive

Arlington Toyota has installed a 1,734-module, DC-optimized solar array on the rooftop of its 2.9-acre building in Palatine, Illinois.

Work Truck Solutions Integrates Crestline Into National Marketplace

Work Truck Solutions expands its strategic partnership with Crestline Auto Transport, a premier nationwide vehicle shipping and logistics company.

Alan Ram’s Proactive Training Solutions Releases Fully Updated Course for Auto Dealers

The two-part course provides updated scripting and strategies to support today’s industry with content tailored to existing market conditions.

$500,000 Gift to Fund Automotive Strategy Professor at Northwood University

Northwood University has received a $500,000 gift from distributor Subaru of New England to fund a new professorship.