Strengthen the Blend of Your Marketing
Marketing today, as much as ever before, is a ROI game for dealerships. The many different traditional and digital marketing tools have blurred the lines of return on investment. This is a major issue for profitably running your dealership.
AutoAlert
AutoAlert is the automotive industry’s leading data-mining and sales opportunities platform that helps dealerships identify high-quality leads, increase volume of retail trade-ins and improve customer retention. Our proprietary data-mining software enables you to anticipate your customer’s needs and leverage critical information based on six types of alerts. Our extensive training program trains you on the
Alloy Wheel Repair Specialists
Alloy Wheel Repair Specialists (AWRS) consists of professional operators and certified technicians who provide expert wheel repair and replacement services. AWRS currently operates in 47 states, over 17 countries, and is rapidly expanding to meet the growing demand for full-service alloy wheel repair services. Our customer base includes OEMs, auto dealerships, collision shops, insurance companies,
ActivEngage
ActivEngage is the most trusted brand in automotive live chat. Our proprietary chat software, real-time business intelligence and fully-managed chat solution inspire conversations that create powerful first impressions and lasting relationships between the website shopper and the dealership. Each solution was created to meet the specific needs of our dealership customers. ActivEngage is #121 on
The Dealership’s 2017 New Year’s Resolution List
As January 1st quickly approaches and everyone reminisces over their 2016 successes and regrets, for some, the latter of the two weighs more heavily. However, the promise of a new year brings hope and a fresh, optimistic perspective. Just as we discard our old calendars and reset the financial books, the New Year gives us
Five Ways to Pump Up CSI, Marketing and Sales in 2017
In all respects, 2016 has been a banner year for the auto industry. The SAAR has soared and we’re ending the year on a high note with a record seven years of sales gains. However, don’t pop the champagne just yet. Reports are also showing a plateau in sales is coming, which means it’s time
HOW TO LEAD YOUR HORSE TO WATER AND GET HIM TO DRINK
It’s been said that you can lead a horse to water but you can’t make him drink; the same applies to getting employees to live up to their full potential. While I agree that there are those who won’t, the vast majority will — provided you do your job and do it to the best
Five Steps to “Turn Up” That Vehicle Turn
Next time you have a lot of a particular vehicle to move, don’t panic. When you follow these five steps you can feel confident that your spending is cost-efficient, you’re effectively targeting the right areas and you’re using a message that has the best chance of resonating with prospective buyers of your particular vehicle. It’s a solid strategy backed by data, and a winning model for success.
HOW TO USE FOLLOW-UP TECHNOLOGY TO SELL MORE CARS
It seems like the most popular phrase of 2016 is “Work smarter, not harder.” When you’re working long hours at the dealership, it seems like that’s easier said than done. Most of the programs available take more work to learn than to actually use — you almost need an engineering degree to figure them out.
WHO REALLY CONTROLS YOUR PROFITABILITY?
Terminating someone is never pleasant and not to be taken lightly. As a former service manager, I only had to fire one service advisor — and I did not make that decision lightly. However, in most cases it is the employee’s choice to get fired. What do I mean? Certainly it’s the manager’s responsibility to