The Hitchhiker’s Guide to the Role of Chat
Huzzah! We’ve finally entered a time where car dealers no longer see digital communication as a hot commodity, but a necessity. Unfortunately, it coincides with a boom in communications technology and a surge in chat vendors trying to sell dealers “shiny new things.”
With so many options, how do you discern what features work and which ones are just smoke and mirrors? How do you protect your customers from terrible online service? How do you make sure your chat investment makes you money?
Don’t Panic. This five-step guide has all the information you need to find the most effective chat solution in today’s landscape.
Organic Traffic is Misunderstood By Auto Dealers
When automotive marketing professionals invest the time to configure Google Analytics (GA) properly, new insights can be obtained into their marketing strategy. Data analysis can inspire new strategies to increase showroom traffic and profits. When marketing managers look at all the channels that are producing conversions and highly engaged traffic on their dealership Website, reports often
Dashboard Dealership Enterprises Elevates Auto Dealer Business Intelligence to a New Level with Executive Eye 3.0
Dashboard Dealership Enterprises, the leader in Business Analytic reporting solutions for auto dealers, recently introduced Executive Eye 3.0, the industry’s most robust and diverse Business Analytic reporting suite available.
Bust to Blue Sky
“The right messaging, including the right mail piece and electronic messaging, done right is a game changer for any dealership.”
Who Sold the Car? Attribution Needs Organized Data
“Marketing analytics and attribution are hot topics of discussion at larger dealer groups seeking to intelligently reduce budgets in a slowing sales climate.”
Nielsen Automotive Group Sales Up in May 24 Percent
Over the years, Nielsen Automotive Group has seen tremendous growth and change, however, the philosophical foundation of the group has remained consistent. As Snouffer says, it all comes down to one word: loyalty.
Why You Should Care About Your HR Stack
Creating a unified system of HR software can help you improve your hiring practices, build stronger teams and make your dealership more productive.
Google Offline Conversions are Driving “The Why” in Paid Search Strategy for Auto
The day Web marketing was born, so too was optimizing for it. The recent trend from desktop search to mobile search has driven a rise in phone calls, and with that increase in calls has come the attention to offline conversions — specifically appointments set on phone calls created by paid search campaigns. Leading dealer
Why Page Engagement Is More Important Than Lead Form Fills
The premise is simple: If someone is willing to provide you their information on a lead form, then they are obviously interested in the car on your lot and this automatically makes them a lead.
Dashboard Dealership Enterprises Integrates With Auto/Mate’s DMS, Providing Auto Dealers With Advanced Reporting Solution
Auto dealerships using both Auto/Mate’s DMS and Dashboard’s reporting solutions are now able to enjoy seamless data exchange and real-time updates between the two systems.
