What Do Metallica, Miles Davis and Maroon 5 Have in Common?
Everyone seems to want a clear picture of what’s going on, and why shouldn’t we? We deserve a clear view on the success and failure of the dollars that we are committing to digital advertising — all advertising for that matter.
Ways to Increase Your Customer Engagement
When you take the initiative to refresh your brand and strengthen your online presence, you help ensure your dealership’s longevity and brand awareness within the automotive industry.
Fluid Rx Diagnostics Releases New Fluid Distributor Program
This upgraded program benefits from the finely honed Fluid Rx Diagnostics training materials made available to service providers over the past year.
AutoAlert Teams With Conversica In Ongoing API Push
The announcement is the second in as many weeks, indicating how quickly the team at AutoAlert is willing to move to integrate its CXM platform with strategic partners.
Up in a Down Market: Inventory and Competition, Part 4
Certain vehicles sell quicker in certain colors and packages than others, so we use technology to determine what the fastest-moving vehicles at any given time in the market would be and that’s what we try to acquire.
Use a Multi-Bureau Approach to Generate More Sales and Gross Profits
“Process, as you know, is essential for any dealership. A consistent procedure to pull all three bureaus at the right time in the sales process before desking the deal is critical to maximizing the benefits of score variance.
FrogData Hires Dealertrack Alum Paul Arenson as Senior Sales Consultant
The solution delivers advanced reporting, business insights, and predictive analytics to help dealers make the right decisions to improve productivity and profitability.
Podcast: Finding Accountability in Your Marketing Efforts
Valerie Vallancourt of Outsell speaks on increasing the effectiveness and accountability of your marketing efforts.
Darwin Online Launches Exclusive Accessories Functionality with RevolutionParts
Darwin uses a combination of algorithms to analyze in real time the customer’s answers to a set of needs-discovery questions, deal information, previous ownership history and any other details stored in the dealership’s DMS.
The Lies Green Arrows Can Tell
Sometimes red is good and sometimes green is bad, which, in the end, only makes the digital universe harder to understand. This is especially true when it comes to a client who just wants to see green and forward movement.
