Google Machine Learning Was the Talk at Google Marketing Live
Learning about exciting new products and features that Google will be releasing in the next year, such as Responsive Search Ads and new YouTube advertising formats.
Driving Up Your Service Sales Performance
Customer relations are an important part of every business. You work hard to maintain a positive reputation and develop trust with your clients.
iHeartMedia Partners with AUTOFLYTE to Launch Exclusive Daily Automotive Sales Insights Tool
Data-driven analysis tool utilizes daily sales and market share data to optimize advertising campaigns for auto dealers.
A New Way to Tell if Your Radio and Broadcast TV Ads Are Effective
Rather than making an “educated guess,” you can use these tools, which work based on the numbers/traffic/leads you receive at your store each month.
UTM Codes: What Auto Marketers Need to Know
If you’re an automotive marketer, you are likely already using Google Analytics to track the success of your marketing campaigns — factors such as traffic source and clicks.
Winning Internally: How to Implement Digital Marketing in the Dealership
It is 9:15 a.m. and you’ve glanced down at the Caller ID for the 12th time this morning. Checking your voicemail reveals an influx of digital vendors have been leaving messages in the last few weeks.
Mercedes-Benz Selects Two Start-ups to Receive $50,000 as Part of ‘Innovation Challenge’
MBUSI — in partnership with Urban Engine, STARTUP AUTOBAHN and The University of Alabama — announced the strategic partnership to seek out and inspire creativity to find innovative solutions using creative business strategies, software development and technology.
Binging on Google Adwords is an Unhealthy Diet: Add Some SEO
The most common marketing decision (blunder) that auto dealers make in an attempt to accelerate sales is to blindly increase their Google AdWords investments. While AdWords is a critical part of a competent online marketing strategy, dealers are overspending.
Three Ways Data Can Help Your Dealership Beat the Competition
When your dealership masters and utilizes the information accessible to you — whether in terms of industry knowledge, technology updates or lead details — you go far beyond enhancing your own knowledge; you can map better strategies, provide a better customer experience and reach more shoppers.
Four Strategies to Obtain More Business from Service Customers
These processes have been around forever and your service staff should know how to do them, which is why it can be extremely challenging to make any changes.
