More Leads = More Sales, Right? Not So Fast
Whether your dealership operates on a buy-or-die or BDC model, having the skill to properly engage a customer, build value in the dealership and product and gain the customer’s commitment to do business in the showroom is paramount to the success or failure of business development for your store.
Why Aren’t My Leads Closing at 20% or Greater?
If you’re like many GMs and dealership executives, a fair portion of your time is being spent on reviewing your lead ROI performance reports as you try to make sense of why your lead-to-sold percentage is not where you want it to be.
Hear an L2T Dealer Explain How He Doubled His Leads
At Digital Dealer in April, L2T’s Ali Shirk-Barnhart led a panel discussion with David Kelleher, President, David Auto Group, and Angie Cucco, Google Automotive Account Executive.
Soft Pull Solutions: How to Use Them to Drive More Leads and Sell More Cars
Soft Pull, Prescreen, Pre-Qualification — these terms are gaining popularity in discussions at dealerships across the country.
OfferUp Helps Auto Dealers Find Hot Leads Through Artificial Intelligence
In addition to dealer-focused tools, the program helps buyers find the best deals nearby and connect with independent sellers and dealers instantly and anonymously.
Cox Automotive Leads New $30 Million Investment Round in Fyusion to Accelerate Next-Generation 3D Imaging, Machine Learning
Beyond Manheim, Fyusion is partnering with other Cox Automotive brands to differentiate the client experience in the digital marketplace.
50 Years of Experience Leads to Dealer Success
From humble beginnings to its 50th anniversary, the Neil Huffman Auto Group’s business formula adapts to the ever-changing automotive industry with the customer in mind.
Autotrader Drives Customer Engagement, Delivers More Leads with New Personalized Digital Car-Shopping Experience
Dealerships who use Digital Retailing on Autotrader have an advantage by offering their consumers a better way to begin their purchase online and build a positive relationship right from the start.
CRISP Series: Don’t Let Your Hottest Leads Slip Through the Cracks
To be a high-performing dealership in a modern shopping environment, outbound calling accountability is crucial. Does your dealership need to change its mentality about your outbound calling efforts?
Classic Chevrolet Leads the Nation Again, No. 1 in Parts Sales
Classic Chevrolet’s Parts Department’s exponential growth has led to three expansions since 2003 and now occupies 100,000 square feet and stocks over $12.5 million in GM parts. The body shop services customers all over Texas and Oklahoma as well as other GM dealerships across the country.
