Expansion and Growth: Reynolds’ Investments in Infrastructure to Benefit Dealers
Reynolds’ new Tampa, Florida, building is the first of several new facilities across the U.S., creating momentum leading into 2023
Reynolds Acquires Cybersecurity and IT Firm Proton
The Reynolds and Reynolds Company offers dealerships cybersecurity and more by adding Proton Dealership IT to its portfolio.
Reynolds and Reynolds to Help Set Data Standards
Reynolds joins industry-leading STAR Standards, bringing decades of experience to bear.
Reynolds Restructures Dealer Agreements for Simpler, More Streamlined Contracts
New agreements are designed to be clearer and more customer-friendly, and are roughly half their previous size.
Reynolds and DRAIVER Partnership Expands Company’s Retail Anywhere Approach
Logistics platform enables dealers to efficiently move vehicles, provide service valet, and seamlessly execute remote deliveries.
Naked Lime Whitepapers and E-books Deliver Dealer Insights
2019 saw the launch of both Compass, a marketing intelligence platform that uses fact-based decision-making to target potential dealership customers, and of video creation services.
How to Capitalize on the Opportunities of the Renewed Consumer Focus on Used Vehicles
Today’s car buyers conduct thorough research on where they can find the best deal, presenting an extra layer of challenges to used vehicle sales. However, there are solutions in place that can turn this into yet another opportunity by capturing digital attention, driving traffic and ultimately bringing in more revenue.
Work Smarter, Not Harder: Understanding the 3 Advertising Tiers and How Vendor Partners Fit the Puzzle
For dealers, the smarter way means bringing in a trusted third party who can prove to you that they are both competent in managing a multifaceted automotive marketing strategy and aware of the need to customize for the local level while still staying OEM compliant.
Naked Lime Introduces Compass Market Intelligence Platform
Experts seek to help dealers leverage a single data set at the intersection of transactional, demographic and behavioral customer information segments.
How do You Create the Ideal Customer Base to Market To? Ways to Build the Audience You Want from Scratch
We, in the automotive marketing industry, toss around the phrase “customer base” a lot, but have you ever stopped to consider the power of knowing who you should market to — and then actually have the ability to market to them?
