Year that saw launch of multiple new tools and services to help dealers excel in their digital marketing in the midst of continued industry change.
2019 proved to be an eventful year for Naked Lime Marketing (NLM) and its full suite of marketing, advertising and web services for automotive retailers. The Naked Lime team launched a number of new tools and services aimed at helping dealers outperform the competition and also released several original studies that deliver new insights into familiar digital marketing challenges for dealers.
2019 saw the launch of both Compass, a complete marketing intelligence platform that uses fact-based decision-making to target potential dealership customers, and of video creation services, which meets a growing need for high-quality video content in dealership online advertising.
“Compass and Video Creation Services solve different problems for dealerships and illustrate Naked Lime’s breadth of development talent and capacity to deliver as a one-stop shop for our dealers,” saidChris Walsh, vice president and general manager at Naked Lime. “Whether we’re leveraging data to create powerful new customer information segments or tailoring dealership video content to fit unique platforms such as YouTube, Facebook, and Instagram, our underlying goal of helping dealers overcome the challenges they face has never changed.”
The team at Naked Lime also authored ongoing dealer education pieces in 2019 with the goal of delivering fresh marketing insights. Click here to see the full resource library on nakedlime.com.
“Our team’s ability to deliver new, high-impact information for dealers illustrates the expertise that is the foundation of our services,” said Walsh. “All of us at Naked Lime take a lot of pride in the consistency and quality of what our experts produce, whether that’s unique market research or a deep dive into the latest trending topics. The engagement and feedback we receive from dealers tells us they feel likewise.”