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Naked Lime Introduces Compass Market Intelligence Platform

Experts seek to help dealers leverage a single data set at the intersection of transactional, demographic and behavioral customer information segments.

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At NADA 2019, Naked Lime Marketing (NLM) debuted Compass, their complete market intelligence platform. Compass provides dealers with a single data set that combines transactional, demographic and behavioral customer information segments for analytical, fact-based decision-making.

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“Intelligent marketing isn’t magic and it’s not going with your gut — it’s science,” said Chris Walsh, vice president and general manager at Naked Lime. “When dealers base their marketing choices on knowing what each shopper did, what people like them do, and what they’re likely to do next, you have a recipe for sustainable success. Compass helps them do that.”

Compass includes Naked Lime’s new reporting tool, a high-level, consolidated reporting dashboard that shows digital marketing performance for various NLM solutions.

“These new solutions are the marriage of data-driven performance analysis and convenience,” said Walsh, adding that the Naked Lime specialists who analyze dealer marketing performance in real-time, combined with the tool’s ease-of-access for dealership users, ensure that dealers’ experience remains top priority.

 

Links: Naked Lime Marketing

 

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