PCG Digital Makes Big Changes At The Top
Denise’s leadership skills and enthusiasm for Digital Marketing have helped her guide the PCG Digital team to provide excellent services for their current partners.
Edmunds Trade-In Tool Touted By PCG Research
The dealer-centric trade-in tool by Edmunds provides a smooth customer experience, outlined in the PCG Research Report.
Team Velocity Awarded AWA Awards at NADA; Releases ApolloGo Mobile App
Amongst Team Velocity’s newest achievements, is the public release of the ApolloGo Mobile App. The transformed Apollo desktop platform allows dealers to work leads on the go, from anywhere, at any time, all from the palm of their hands.
Outsell Launches 5.2 with More AI-Driven Features for Automotive Marketers
Platform now integrates direct mail with digital marketing, for a truly cross-channel solution; new channel integration with Conquest product and ability to promote specific inventory in social ads make Outsell 5.2 a standout marketing automation solution for the auto industry.
Why AI is ‘Bursting With Exponential Opportunity’ for Auto Dealers
People get excited about AI. Some love it, some fear it and some feel it is overhyped and under-delivering. Across the internet, the impassioned debate rages on: how many of today’s AI technologies are actually delivering value?
UTM Codes: What Auto Marketers Need to Know
If you’re an automotive marketer, you are likely already using Google Analytics to track the success of your marketing campaigns — factors such as traffic source and clicks.
Binging on Google Adwords is an Unhealthy Diet: Add Some SEO
The most common marketing decision (blunder) that auto dealers make in an attempt to accelerate sales is to blindly increase their Google AdWords investments. While AdWords is a critical part of a competent online marketing strategy, dealers are overspending.
Dealers Are Waking Up to the True Value of Their Customer Data and Sales Attribution Models
To reach these objectives, dealership managers will need to embrace change. There are new metrics and methods to determine which marketing channels are supporting the goals of the business. One of the changes managers will need to embrace, for example, is that metrics such as cost per click (CPC), impression share, bounce rate, and time on site (TOS) should not be included in the list of key performance indicators (KPIs).
Dealership Managers Were Set Up to Fail
Dealers have been increasing digital marketing investments for years but more recently the online marketing machine is running out of gas. Dealers are spending more on marketing and selling fewer vehicles. Net profit margins are down as healthcare, insurance and financing costs increase.
Challenging Myths: Auto Dealership Lead Performance Reports
While doing research for an upcoming book, I asked marketing managers and GMs how they evaluate the success of their marketing investments. While total sales opportunities and units sold per month are the ultimate KPIs, many dealers have flat-to-declining sales.
