Are My TV Ads Generating Online and Offline Conversions?
In May 2017, Google announced a new product called Google Attribution 360, based on technology the company acquired in 2014 when it bought Adometry. I haven’t had the opportunity to see the product live, but it promises to close the data gap to help business owners determine which marketing investments are working for them. According
Organic Traffic is Misunderstood By Auto Dealers
When automotive marketing professionals invest the time to configure Google Analytics (GA) properly, new insights can be obtained into their marketing strategy. Data analysis can inspire new strategies to increase showroom traffic and profits. When marketing managers look at all the channels that are producing conversions and highly engaged traffic on their dealership Website, reports often
New Outsell Solution Leverages Artificial Intelligence To Help Auto Dealers Move Inventory Faster
“Outsell’s new packages help dealers quickly determine what they need for digital marketing,” said Harwood. “Nearly all our customers use a combination of Outsell solutions. Our new packages expand their ability to automatically and continually engage their consumers throughout their lifecycle, drive measurable sales and profit results, and save them some money.”
Who Sold the Car? Attribution Needs Organized Data
“Marketing analytics and attribution are hot topics of discussion at larger dealer groups seeking to intelligently reduce budgets in a slowing sales climate.”
VinSolutions to Host Annual VinWorx User Summit for Auto Dealers Nationwide
Automotive and marketing trends, connected retail and lead generation among the many topics offered at CRM event
Morgan Auto Turns Up Sales by Tuning Up Internet Lead Conversion
The Florida-based dealership chain posted an impressive 2.2 percent increase in same-store sales last year, handily beating the mere 0.3 percent growth for the industry.
That organic growth came at a time when Morgan was aggressively buying and consolidating other dealerships to make it one of the fastest-growing dealership chains in the country.Morgan leaped 29 rungs on the Automotive News Top 150 Dealers list this year, clocking in at No. 49 (the first time it cracked the top 50). New unit sales soared 45 percent last year, with total sales projected to hit $1.45 billion this year.
