Courtney Evans is the VP of Product for Affinitiv, where she oversees product suite performance, product development and new product launches. In her time with Affinitiv, she has served in several roles including Director of the Client Care team and member of the Dealer Product Service team. Courtney's expertise includes process efficiencies, platform development, contract development, client relations and major OEM programs. She has more than 10 years of automotive and leadership experience.
Courtney Evans, vice president of product marketing for Affinitiv, joins us to discuss the most common mistakes dealers are making when it comes to ORP marketing, as well as how to measure and maximize ORP results. www.affinitiv.com