Now Open, The Automotive App Store: The Open App Approach to Uniting an Industry
What makes the Apple brand indestructible? There are a million valid answers to this question. Is Apple’s technology more advanced than Google’s? Not necessarily. Are their smartphones more intelligent than all other smartphones? Probably not. But no one can dispute the fact that they are the simplest devices to navigate for the vast majority of
Click or Treat: Three Ghoulish Tricks for Better PPC Results
All advertising inspires additional online research. The challenge is how to influence consumers as they enter keywords and navigate through search engine results. Text ads are just one of the many moving parts in a successful PPC strategy — but they are an important component. A combination of PPC best practices and creativity will lead
Don’t Just Target – Video Retarget for Better Campaign Results
Retargeting is a hot trend in online advertising these days. Retargeting (also known as remarketing) campaigns serve ads up to customers who have previously engaged with your Website. When customers leaves your Website, retargeting ads appear to them as they travel around the Internet. The purpose is to keep your brand and products in front
Recalculate Your GPS for Success by utilizing BradleyOnDemand and Money Mind Mapp
We are in the fourth quarter of 2016 — is your dealership delivering the units you anticipated? Are your net profits in line with annual projections? Are all of your salespeople averaging 18+ units per month? How would you rate your client satisfaction? Your online reputation? Is your dealership flooded with repeat business and referrals,
Using the Tools Available to You: Today’s Tech Allows for Instant Improvement
Stop, for a moment, and consider the technology that you most likely have on you at this very moment. In addition to being your telephone, instant messenger, camera, music player, podcast catcher and occasional flashlight, that computer in your pocket can provide you with tools to help you connect with customers, develop as a professional
Building Today’s Communication Tool Box
The ways in which we communicate are ever changing, and that means thriving businesses must always be on the lookout for ways to update and clean out their communication tool boxes.
Boosting Service Center Revenue – What Dealership’s Can Do To Better Retain Service Customers
Featuring responses from more than 500 respondents who used a dealership’s service center in the past year, the survey unearthed what’s at the heart of customers choosing their dealership’s service center versus other options and the factors that likely lead to customers no longer visiting at all.
Demystifying Marketing: Four Secrets to Successfully Sell Your Service Department
Don’t let marketing overwhelm you. These four surefire tactics will help you create messaging that brings in more customers; and more revenue.
Don’t Blow Your Budget During Election Season: How to Make the Most of Your Ad Spend Until November 8
By Katie Barth, Marketing Manager PureCars Ten years ago, politicians relied primarily on traditional advertising to further their campaign efforts. Refocus on 2016: When is the last time you saw an advertisement for the upcoming election outside of television? Candidates are dominating across all mediums: from traditional to mobile, Facebook to Twitter, and YouTube to
Don’t Blow Your Budget During Election Season: How to Make the Most of Your Ad Spend Until November 8
Ten years ago, politicians relied primarily on traditional advertising to further their campaign efforts. Refocus on 2016: When is the last time you saw an advertisement for the upcoming election outside of television? Candidates are dominating across all mediums: from traditional to mobile, Facebook to Twitter, and YouTube to Snapchat. There’s one thing both candidates