4 Reasons to Rethink How You Source Auction Vehicles
Today’s wholesale market is anything but traditional. Consider these factors.
HIRE THE IDEAL MARKETING PLATFORM
Know the qualities you want in the products that come to work for you — and get the best candidate. The decision to bring in new hires for your business is almost always the result of growth: more tasks to accomplish, more locations to serve, more expertise needed. Once you’ve identified the areas requiring
WHY YOUR DEALERSHIP SHOULD BE OFFERING A MASTER VENDOR PROGRAM
The process of reconditioning used vehicles is a costly, but necessary, undertaking for dealerships. Thanks to new technology, there are now tools and systems available to help dealerships get the best value for their recon dollar. A new tool that is trending with dealership vehicle reconditioning is the Master Vendor Program (MVP) concept. This program
Three Trends That Are Revolutionizing Automotive Internet Marketing
Marketers know that a shift in customer behavior brings challenges in targeting the right audience. According to a recent survey published in The Wall Street Journal, 2016 marked the first time that consumers bought more products online than in physical locations. Respondents said that 51 percent of their purchases were made on the Internet, compared
The Impact Of Holding Costs On A GM’s Success
New analytics solutions now give dealership general managers much deeper insight into how much gross is being lost through their used car reconditioning processes. By using reconditioning software that creates daily reports on fundamental reconditioning benchmarks, GMs have at hand the data at the same actionable level they use for other decisions for controlling costs
HOLD ONTO YOUR CUSTOMERS BY TREATING THEM LIKE NO ONE ELSE DOES
Competition to attract car buyers is as great today as in any other time. Transparent lead providers are arming price shoppers with all the information they need to squeeze almost all the profit from car deals. Car buyers have plenty of dealers to choose from when shopping for a new car, so what makes them
DATA MINING: A Goldmine for Your Dealership
What would you do if you knew you could trade keys with approximately 20 percent of the customers in your DMS right now? You’d contact them and make some sales. To put it simply, if you’re not tapping into the valuable data you already have access to, you’re actively turning down sales. It seems like
TAKE A LOOK AT NOLA BEYOND NADA
The 100th NADA Convention and Expo will take place in New Orleans this year, and while there’s certainly enough going on there to keep you occupied, you might want to consider taking a day or two to explore The Big Easy, a city with a unique blend of history, mystery music, food and attractions. Its
10 Innovative Digital Marketing Companies Helping Dealers Dramatically Improve Profitability
The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry – dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers. Dealers have hundreds of
Is Your Dealership Ready for the Future?
As dealers, we sometimes get caught up in the day-to-day of our dealership. But sometimes we need to look ahead and see what is coming, and how we need to prepare. It’s time to ask the hard questions to see if your dealership is ready to tackle the future.
