New Year, New Plans, New Potential
It’s that time of year again, when we take stock of the year that is ending and looking with fresh eyes towards the next. The promise of the New Year, with endless possibilities and untapped potential, drives us on to look with renewed energy and optimism. At this moment, the New Year has had no
The Dealership’s 2017 New Year’s Resolution List
As January 1st quickly approaches and everyone reminisces over their 2016 successes and regrets, for some, the latter of the two weighs more heavily. However, the promise of a new year brings hope and a fresh, optimistic perspective. Just as we discard our old calendars and reset the financial books, the New Year gives us
10 Loyalty Tips: How to Build a Strong Repeat/Referral Customer Base, Part 2
Investing in my repeat and referral customers had created the opportunity for me to produce at the highest level delivering 30 to 40 vehicles or more per month working four days per week, seeing customers by appointment only and earning a solid six-figure income.
Five Steps to “Turn Up” That Vehicle Turn
Next time you have a lot of a particular vehicle to move, don’t panic. When you follow these five steps you can feel confident that your spending is cost-efficient, you’re effectively targeting the right areas and you’re using a message that has the best chance of resonating with prospective buyers of your particular vehicle. It’s a solid strategy backed by data, and a winning model for success.
HOW TO BRING YOUR IN-STORE CONVERSATION ONLINE AND INCREASE AVERAGE GROSS PROFIT
What if I told you that you could generate a 15 percent higher gross profit from the leads being sold from your Website? One of the primary ways to do this is by having a conversation with your consumers — but not in the way you think. I don’t mean having a live conversation with
WHO REALLY CONTROLS YOUR PROFITABILITY?
Terminating someone is never pleasant and not to be taken lightly. As a former service manager, I only had to fire one service advisor — and I did not make that decision lightly. However, in most cases it is the employee’s choice to get fired. What do I mean? Certainly it’s the manager’s responsibility to
HOW SAVVY “DIGITAL” DEALERS ARE TURNING THE INDUSTRY UPSIDE DOWN
Today, dealers are more confused about their digital strategy than ever. Their digital footprint looks fine from afar, but up close it’s fragmented and the dots are not connected. They employ multiple vendors to provide programs and services, but fail to deliver a unified message across marketing platforms. There’s information overload regarding Big Data. To
“THE TECHNOLOGY IS JUST INCREDIBLE. IT’S AMAZING WHAT YOU CAN DO TO MAKE MARKETING MORE PERSONAL.”
David Kimmerle President / Owner Sanderson Ford With five decades in the industry, it would be easy – tempting, even – for Dealer Principal David Kimmerle to implement his old ways from when he joined Sanderson Ford in 1961. Nothing could be further from Kimmerle’s reality. “I don’t understand how, in this day and age,
Empowering Your Team to Perform Thorough Vehicle Condition Reviews
Offering a superior maintenance and repair experience is your best shot at keeping customer satisfaction high, and retaining them for their next purchase.
Nearly 20 Years of Customer Retention Success
As dealerships across the country try to design and implement customer retention programs, many are finding that it’s not easy as it sounds. Ideas such as providing cookies or offering movie nights are being experimented with, but few dealerships are truly successful in retaining the majority of their customers.
