The Lies Green Arrows Can Tell
Sometimes red is good and sometimes green is bad, which, in the end, only makes the digital universe harder to understand. This is especially true when it comes to a client who just wants to see green and forward movement.
ELEAD1ONE Introduces DealBuilder Digital Retailing Solution for Auto Dealers
DealBuilder Showroom enables salespeople to be fully mobile while guiding customers through the car-buying process. Salespeople can interact with customers and progress through each step whether they are out on the lot, at home or running errands.
DealerFenix Introduces a Reporting, Workflow and Activity Solution for Auto Dealers
Innovative system designed to improve process adherence and consistency, eliminate repetitive tasks and automate activities to keep projects moving.
Does Your Dealership Have the Right Payroll Provider to Reach Your 2018 Goals?
When it comes to talent management, dealers have two main objectives: increase employee productivity and decrease expenditures. An integrated payroll and talent management platform can help you accomplish both by helping your business run more efficiently and cutting down on costs — including automating tax record-keeping and filing and reducing payroll fees.
Dealers Are Waking Up to the True Value of Their Customer Data and Sales Attribution Models
To reach these objectives, dealership managers will need to embrace change. There are new metrics and methods to determine which marketing channels are supporting the goals of the business. One of the changes managers will need to embrace, for example, is that metrics such as cost per click (CPC), impression share, bounce rate, and time on site (TOS) should not be included in the list of key performance indicators (KPIs).
Dominion Dealer Solutions Unveils State-of-the-Art Dealer Management System for Automotive Dealers
Dominion VUE is the only automotive DMS that allows Fixed Ops staff to complete full RO write-up, walk around, and closeout on a single tablet device. The extensive Fixed Ops capabilities in Dominion VUE include service process tracking, electronic MPI, mobile pay, built-in two-way text and service menus.
How to Measure Purchase Intent and Manage Inventory Using Social Media
Marketers have learned to use these platforms to collect data, target customers and engage directly with them. Advanced technologies enable marketers to access vast amounts of information using tactics such as keyword performance metrics and attribution modeling
Improving the Customer Experience With Better Call Connectivity
Consider this: The average customer will call up to seven dealerships, but only walk in to one or two. You want to be one of those dealers.
What’s The ROI on my Digital Advertising?
We have different piggy banks in the automotive industry. Dealers need to deposit local, profitable sales and service transactions into their piggy banks to measure growth and success. I wrote this article in hopes of gaining feedback and insight on a subject where I believe our industry could improve.
The Polarization Problem: How to Dislodge and Move Forward When Decision Makers Are at a Stalemate
The rapid-fire pace of business today means companies must make big, bold strategic decisions quickly, fearlessly, and often. When teams are polarized, this can’t happen. Amanda Setili explains how stalemates cripple your company and offers six steps for reaching a breakthrough.
