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Pearl Launches Mobile Rapid Proactive Messaging Platform for Auto Dealers

RPM is integrated into all Pearl products and allows dealership salespeople to connect directly with their best sales opportunities in real-time.

Podcast: The 80/20 Rule of Sales Training

Bill Wittenmyer of ELEAD1ONE on the benefits of the “80/20” Rule of selling, and why going for the close can be a mistake. elead-crm.com

Bill Wittenmyer Podcast Featured image
Don’t Let the Economy Dictate Your Success

In our experience, the management at those companies follows most of these practices. And, while there is no “silver bullet” or guarantee, we’ve seen these companies succeed in the hardest of times.

The 80/20 Rule for Sales Training

I have always been in sales, but I can’t remember the last time I used a closing phrase. If I do my job well, the customer should be asking me to buy. If I have to rely on a memorized word track to try to close a deal, then I have failed.

10 Innovative Technology Companies Who Help Dealers Dramatically Evolve and Emerge

The automotive industry continues to evolve around the way consumers research, buy and service vehicles. One thing remains the same in the highly competitive industry: dealers continue to implement marketing strategies and technologies to help drive new sales and service business while at the same time retain their existing customers.

Characteristics of the Most Successful Leaders

The greatest leaders are not solely interested in making a living; they are driven to make a difference in the lives of the people they serve. They are not just interested in success at work; they seek success in life.

Feast or Famine? Not If You Know How To Prospect!

Times are tough, but as an old adage reminds us, “When the going gets tough, the tough get going.” In the automotive industry, good salespeople know how to ride economic waves.

Growing In A Flat Market

JONES HONDA BLOWS PAST NEW AND USED AVERAGES IN THEIR MARKET. SALES UP 22.5% YOY WITH INCREASES MARKETING PRESENCE Jones Honda, part of the Jones Family of Dealerships in Lancaster, Pennsylvania, has a great reputation for retaining customers and providing outstanding sales and service experiences. What the dealership lacked, however, were the tools and marketing

Earn More Trust During Your Sales Process

According to a NADA survey, nearly 70 percent of automotive dealers believe they have earned a “high level” of trust with their customers. However, according to a Gallup Poll published on Auto Dealer Today, only 9 percent of car buyers said they can trust their dealership.

Welcome to the Big Show: Once the Appointment Shows, Then What?

OK, I get it. I need more leads. I also get that I need to set a high percentage of appointments. Oh, yeah, I need to confirm those appointments so they’ll show up. While I’m stating the painfully obvious, I might add that a pound of flour makes a pretty big biscuit. Enough already. Now