Colors On Parade to be Featured at 2017 Women In Automotive Conference in Orlando
On July 9-11, 2017 six members representing Colors On Parade will be attending the Women In Automotive (WIA) Summer Conference at the Omni Orlando Resort in Champions Gate, FL.
Morgan Auto Turns Up Sales by Tuning Up Internet Lead Conversion
The Florida-based dealership chain posted an impressive 2.2 percent increase in same-store sales last year, handily beating the mere 0.3 percent growth for the industry.
That organic growth came at a time when Morgan was aggressively buying and consolidating other dealerships to make it one of the fastest-growing dealership chains in the country.Morgan leaped 29 rungs on the Automotive News Top 150 Dealers list this year, clocking in at No. 49 (the first time it cracked the top 50). New unit sales soared 45 percent last year, with total sales projected to hit $1.45 billion this year.
Are Your Customers Keeping Their Appointments?
Are your salespeople or business development center (BDC) representatives closing on the appointment over the phone? Or is there a disconnect in the process where your rep tells you that the appointment is closed, but the person never shows at the dealership? Many steps need to happen between that initial conversation and the actual appointment.
Don’t Let the Modern Gold Rush Take Down Your Business
Historians credit Sutter’s Mill, near present-day Sacramento, as the epicenter of the 1849 California Gold Rush. The mill’s owner, a German immigrant named John Sutter, owned 50,000 acres in the area when one of his employees discovered gold in the river near the mill. Though Sutter tried to keep the gold a secret, word
How to Motivate Employees With Effective Communications
Effective communication promotes a culture of sharing ideas and solving problems. Employees who are “in the know” and feel like their opinions are valued are more likely to be engaged and motivated to do their jobs well.
Success Story: A Vision of Excellence
Delivering 30+ sales per month from the service lane through a vision of commitment to their team, a strategized marketing plan and a deep focus on data, Lithia Hyundai of Reno unveiled an innovative plan to profitability.
GOAL FOR 2017: Improve Customer Retention
Every year brings a new list of New Year’s resolutions. Make 2017 the year you significantly improve customer retention. Keeping satisfied customers returning to your dealership will not only make you more money in the long term; it will also have a positive impact on your standing with your OEM. This resolution may appear on
HOLD ONTO YOUR CUSTOMERS BY TREATING THEM LIKE NO ONE ELSE DOES
Competition to attract car buyers is as great today as in any other time. Transparent lead providers are arming price shoppers with all the information they need to squeeze almost all the profit from car deals. Car buyers have plenty of dealers to choose from when shopping for a new car, so what makes them
Five Ways to Pump Up CSI, Marketing and Sales in 2017
In all respects, 2016 has been a banner year for the auto industry. The SAAR has soared and we’re ending the year on a high note with a record seven years of sales gains. However, don’t pop the champagne just yet. Reports are also showing a plateau in sales is coming, which means it’s time
HOW TO USE FOLLOW-UP TECHNOLOGY TO SELL MORE CARS
It seems like the most popular phrase of 2016 is “Work smarter, not harder.” When you’re working long hours at the dealership, it seems like that’s easier said than done. Most of the programs available take more work to learn than to actually use — you almost need an engineering degree to figure them out.