2017 Marketing Strategy Guide: 4 Components to Success
Automotive marketing and the consumer’s path to purchase are constantly evolving. Using the strategy you started 2016 with is not going to cut it come January. There are four key areas to success that must be at the forefront of your planning for 2017. Read our entire issue – Click here 1. Website Your dealership
Making Your First Contact A Great Contact: First Impressions and Your Role as a Salesperson
“A good first impression can work wonders.” – J.K. Rowling There are a number of things affecting the auto sales field that you have absolutely no control over, ranging from the overall economy to the weather to the marketing whims of your make’s manufacturer. So, when it comes to the things that are in your control,
What Is The Big Deal With Facebook? If You Don’t Know, You Better Ask Someone.
How did Bryan Honda spend $150 on a campaign and sell seven vehicles — with more leads still being worked — in just seven days? Let’s start by saying that this was in Fayetteville, North Carolina during the recent hurricane. They had flooded cities all around them and I-95 was closed. They had every reason
Three Tactics To Beat The Competition When Automotive Sales Decline
Automotive News recently reported that September 2016 sales fell about 2 percent, a decline for the second consecutive month. J.D. Power and LMC Automotive reported that this is the fifth month in the past seven to show an overall retail sales decline. As we head into the final quarter of 2016, auto dealers are understandably nervous that they
Your Service Department and Video
Why does video work? Since we, as humans, are physically hard-wired to respond to movement, the pitch of voices, and body language, all of which create strong emotional connections, video accomplishes this.
SEO and SEM: Working Better Together
With the ability to create a full encompassing digital strategy that is effective and trackable, my hope is that dealers will begin to see how spending their advertising dollars should change to meet consumer behavior using data.
The Essential Fabric That Helps Transform Recon Centers: How to Weave Threads of Commercial Into a High-Energy Reconditioning Fabric for Success
Those who study my ideas about how to transform reconditioning know I promote speeding up time to market (TTM), reducing holding costs and centralizing recon operations. I’ll review those fundamentals shortly. First, though, an argument for the essential fabric. This is the one asset — perhaps more than any other — that can upgrade recon
Change Management: The “Upward Climb” With New Dealership Tech
Adopting new technology in a dealership is an important business decision that requires a process to ensure success. A comprehensive, user-friendly technology platform can be extremely advantageous and profitable to your dealership. It makes collecting data easier, provides the ability to mine existing customer information, and even helps integrate sales, service, inventory acquisition and other
Does Your Dealership Preload Vehicles and Use Addendum Labels?
Do you preload vehicles and use addendum labels? If so, there are a few things to keep in mind to accurately and professionally present options you offer your clients in this socially connected world. Before we begin, I want to clarify that I am not an attorney and you should consult your legal counsel for
Vehicle E-Commerce: Why Would Today’s Dealers Stay Relevant in the New Sales Dynamics?
Barath Ashokkumar & Anand Sethuraman The biggest revolution currently underway is taking place neither in the manufacturing plant nor in the innovation labs, but in people’s living rooms. What started off as a demonstration of online shopping systems in 1979 has now exploded into a world of e-Bays and Amazons. With every kind of retailer