Are You Setting the Table for 2017?
In 2017, we will all start to read and hear about some progressive dealers delivering “a lot” of vehicles to customers outside the dealership. All that hard effort is being worked on now behind the scenes. Like everything in our industry, this service will evolve and dealers will obviously experience some ups and downs. Smart
Don’t Let the Modern Gold Rush Take Down Your Business
Historians credit Sutter’s Mill, near present-day Sacramento, as the epicenter of the 1849 California Gold Rush. The mill’s owner, a German immigrant named John Sutter, owned 50,000 acres in the area when one of his employees discovered gold in the river near the mill. Though Sutter tried to keep the gold a secret, word
Hope: A Magic Ingredient for Employee Retention
Today’s average car buyers go to 1.6 dealerships before they buy a car. They do not move on from that first dealership because they don’t like the brand. They move on because they don’t like the dealership. With a turnover rate for dealership salespeople of 72 percent, customers who want to become loyal to a dealership
Maintaining Your Positivity and Strengthening Your Career Track in Dealership Sales
Salespeople face a variety of obstacles in their day-to-day work, from customers looking to get the rock-bottom price to slow sales days to no-show appointments. The ability to maintain a positive mindset is crucial to finding success in sales. While the individual is ultimately responsible for his or her own attitude, management can help to
Staying Engaged and Planning for the Future
PEOPLE CAN BE RESISTANT TO CHANGE, SO YOU BREAK THAT RESISTANCE DOWN BY EMBRACING IT, UNDERSTANDING IT AND PUTTING FOCUS ON IT… When David Elattrache stepped in as the general manager of Huggins Honda in 2009, he knew that some changes would be inevitable to keep the dealership competitive for its future. After all, technology
Podcast: Preparing Your Team for Success
Mike Esposito of Auto/Mate Dealership Systems talks about preparing your dealership’s team for success in the coming year.
Three Hidden Problems That Damage Service Retention and How to Fix Them
As a manager, you know your service department inside-out. If there were a problem with your processes or your team, you’d know. Wouldn’t you?
Success Story: A Vision of Excellence
Delivering 30+ sales per month from the service lane through a vision of commitment to their team, a strategized marketing plan and a deep focus on data, Lithia Hyundai of Reno unveiled an innovative plan to profitability.
HIRE THE IDEAL MARKETING PLATFORM
Know the qualities you want in the products that come to work for you — and get the best candidate. The decision to bring in new hires for your business is almost always the result of growth: more tasks to accomplish, more locations to serve, more expertise needed. Once you’ve identified the areas requiring
Three Trends That Are Revolutionizing Automotive Internet Marketing
Marketers know that a shift in customer behavior brings challenges in targeting the right audience. According to a recent survey published in The Wall Street Journal, 2016 marked the first time that consumers bought more products online than in physical locations. Respondents said that 51 percent of their purchases were made on the Internet, compared