Do you preload vehicles and use addendum labels? If so, there are a few things to keep in mind to accurately and professionally present options you offer your clients in this socially connected world. Before we begin, I want to clarify that I am not an attorney and you should consult your legal counsel for direction on these matters. These are just a few of the challenges I know my dealerships have encountered, and it’s always good to learn from their experience.
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In most state motor vehicle advertising codes, I have noted this language, “… the dealership addendum form shall not be deceptively similar in appearance to the manufacturer’s label….” Again, I am not an attorney and you should consult with your legal counsel for clarity around these matters, but it seems like a good idea to use an addendum label with your logo on it to avoid inadvertently mimicking the Monroney window stickers.
One final tip for best practices around addendum labels has to do with the prevalent use of handwritten addendum labels. There is a better way to both ensure accuracy and professional branding. Handwriting addendum labels is a laborious practice. Unless you hire your third grade teacher, handwritten addendums characteristically look unprofessional and they wind up giving your customers the impression that the information is arbitrary and negotiable. Also, handwritten labels tend to fade quickly, which only makes things worse. Type them, print them off your computer, hire a service or get a software program — but avoid handwriting your addendum labels. Marketing and branding is essential these days; present your very best with a clean, accurate and professional addendum.
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